January marks the opening of the order season for traditional and regional fashion at Brandboxx Salzburg. Two focused days of showrooms and manufacturer displays make it possible for trade buyers to evaluate collections and negotiate purchase terms.
Practical information for Hot Tracht & Mode Order Start 2027
The event runs from 19 to 20 January 2027. Opening hours are Tuesday 09:00 to 18:00 and Wednesday 09:00 to 17:00. The venue is Brandboxx Salzburg GmbH at Moosfeldstraße 1, 5101 Bergheim.
Entry is restricted to trade visitors. The format combines permanent tenant showrooms inside Brandboxx with an event area where manufacturers present their collections.
Product focus and exhibitors
Product groups on display include trachten and regional fashion, knitwear, leather goods, accessories and children’s clothing. The programme also covers plus sizes and lines referenced as DOB and HAKA.
Showroom and exhibition format
Fixed tenants’ showrooms open during the order start, allowing buyers to see collections by appointment within the Brandboxx campus. The event area hosts manufacturers showing seasonal collections, enabling side-by-side comparison between showroom offerings and stand displays.
Preparing your B2B prospecting in Bergheim
Schedule appointments in advance. Identify priority product families and request specific samples for sizing and material checks. Bring order sheets with key commercial terms per product line and per supplier to speed up negotiations. Use showroom time to verify fit and material quality, especially for knitwear and leather items, and reserve slots to check sizing in plus size ranges.
Digitize paperwork. Digital catalogs and electronic order forms speed up processing with manufacturers and Brandboxx showrooms. Record lead times and logistic terms during each meeting to compare offers after the event.
Using the visit to refine your assortment
Use the mix of showrooms and manufacturer booths to validate product continuity. If expanding children’s ranges or accessories, structure your day in blocks: main supplier meetings first, review of novelties next, and final negotiation sessions. Apply a short evaluation grid to compare unit cost, material quality and delivery schedules.
Brandboxx runs this order start semiannually, covering both spring/summer and autumn/winter cycles. For venue details, exhibitor lists and contact data consult the official site at https://www.brandboxx.at/de/messe-event/hot-tracht-and-mode-order-start
Treat the visit as focused buying work rather than general promotion. Arrive ready to place orders or to leave clear buying briefs with agreed lead times and conditions.
