January marks the order season for traditional costume and country fashion at Brandboxx Salzburg. Two days of open showrooms and collection displays concentrate sourcing activity for the upcoming season.
Practical information and venue
HOT - Tracht & Mode Order Start 2026 runs from 20 to 21 January 2026 at Brandboxx Salzburg GmbH, Moosfeldstraße 1, 5101 Bergheim. Opening hours are Tuesday 09:00 to 18:00 and Wednesday 09:00 to 17:00.
The format combines the permanent tenants’ showrooms with an event area where manufacturers present their collections. Entry is for trade visitors only.
Product focus and exhibitor profile
Product groups announced include HAKA, DOB, plus plus sizes, trachten and country house fashion, knitwear, leather goods, accessories and childrenswear. The mix reflects suppliers of ready-to-wear, knit items and leather accessories aimed at the specialist retail channel.
Show approach and showroom access
During the Order Start the Brandboxx showrooms open their doors while brands use the event area to present seasonal ranges. The setup allows buyers to alternate showroom appointments with on-floor previews, facilitating order placement and direct product inspection.
B2B prospecting and preparation tips
Map target product groups before arrival and identify which showrooms to visit. Bring concise visual materials to communicate assortment needs and negotiation points. With entry limited to professionals, schedule short meetings during opening hours to confirm terms and lead times.
Prioritize suppliers offering representative samples to assess quality and scaling. That approach yields faster commercial decisions than trying to cover every catalogue without prior coordination.
Final note and official link
For specialist retailers focused on traditional and country fashion the Brandboxx Order Start concentrates product review and ordering activity. Full practical information and exhibitor listings are available at the official site https://www.brandboxx.at/de/messe-event/hot-tracht-and-mode-order-start
