The autumn offering for home, fashion and wellbeing will focus on Bremen from 25 to 27 September. HerbstZeit 2026 brings together brands, artisans and creatives in an “indoor landpartie” format designed for buyers interested in quality products and a carefully curated atmosphere.
Dates and venue of HerbstZeit 2026
HerbstZeit 2026 takes place from 25 to 27 September at MESSE BREMEN, with activities occupying fair spaces and exhibition environments featuring pagodenzelte and natural materials. The organization promotes an indoor environment that replicates the character of a landpartie, which influences space distribution and stand set-up. The venue mentioned in the official information also includes the ÖVB-Arena as part of the offer of locations for parallel events.
Exhibitor profile at HerbstZeit 2026
The fair’s pillars are fashion, jewelry and accessories, interiors and decoration, as well as gourmet products aimed at seasonal enjoyment. The offering mixes established brands and handcrafted manufactures, with an emphasis on pieces and objects conceived as gifts and decoration for the Christmas season.
At the same time as HerbstZeit, three other fairs take place: TrauZeit, GrillGut and Kreativ+Spiel. That coincidence multiplies the visitor profile interested both in fashion and lifestyle and in hobbies, gastronomy and planning family events.
Activities and announced features
The 2026 edition introduces fashion shows at MESSE BREMEN with runways showcasing autumn and winter collections several times a day. A show kitchen by Brothers Bremen has also been announced, with demonstrations that combine product and gastronomic experience.
The set-up prioritizes a well-curated atmosphere using ephemeral architectural elements and natural materials, and the program includes participatory formats for the public to try and experience products.
How to prospect at HerbstZeit 2026
Define objectives before the fair. Focus your contact list on the segments represented at the event: fashion, decoration and wellbeing products. Prioritize short, concrete meetings during the fashion show sessions or the show kitchen demonstrations, moments when attendance is specific and attention is product-focused.
Bring representative samples and clear visual material that show practical application for the autumn and winter season. If you work with proposals for retail, prepare commercial offers targeted to seasonal buyers and launch packs designed for Christmas window displays.
Organize a time agenda for the three days and reserve time to visit the parallel fairs TrauZeit, GrillGut and Kreativ+Spiel. There you may find buyers with transversal interests you wouldn’t locate only in the main section.
Key figures
In October 2025, 24,260 visitors were recorded at the Bremer Herbstmessen, according to news published on the official portal. That reference provides context on the scale of the autumn trade fair market in Bremen.
Conclusion and practical reference
HerbstZeit 2026 combines a “landpartie”-style staging with new features such as fashion runways and a live kitchen. For commercial teams it is an opportunity for seasonal visibility and to contact buyers interested in collections and objects for the season. Check tickets, opening times and logistical details at https://herbstzeit-bremen.de and plan your visit with enough lead time to coordinate meetings and attend the most relevant sessions.
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