Haptic advertising and merchandising concentrate product ideas and executions into one day in Bonn. Haptica Live 2026 takes place on March 18 and brings together suppliers and buyers focused on tactile marketing.
Practical information to plan your visit
The one-day event runs from 9:00 to 17:00 at the World Conference Center Bonn. Entry is free after registration via the official website and the venue address is included in the event materials to help plan arrival by car or public transport.
Exhibitors and professional profiles present
The show targets marketing, HR, procurement, creative teams and agencies. Exhibitors include manufacturers of promotional items, providers of customisation and finishing techniques, and companies presenting sustainable branded merchandise. A designated Newcomer Area highlights start-ups and young suppliers.
Programme highlights during the day
The event format combines product presentations with a Best Practice Show that makes haptic campaigns tangible through international case studies. The official programme lists speakers such as Nina Krannich, Manuel Abraas, Sabine van den Boom and Prof. Dr. Michael Kleinjohann. The Promotional Gift Award exhibition is also part of the onsite attractions.
Commercial prospecting and networking tactics
Approach the fair with a shortlist of priority suppliers and concrete information requests. Identify which samples you must see to assess materials and finishing, and prepare comparative criteria for lead qualification such as minimum order quantities, personalization options and delivery timelines. Use the Best Practice Show to capture case references that support commercial proposals.
Schedule short meetings during breaks and structure your walkthrough by product category so you can benchmark offers efficiently. For procurement-focused visits, prioritise suppliers with detailed technical sheets and proof samples to accelerate decision making after the fair.
Key figures and format
The organiser lists more than 100 exhibitors across the product areas. Concentrating activity into a single day requires focused itineraries and pre-event selection of targets.
Final note and official link
For marketing teams testing the impact of tactile brand touchpoints, Haptica Live 2026 provides a compact overview of suppliers and techniques. Check the exhibitor list and register at https://haptica.live to prepare your B2B prospecting strategy.
