In February Hamburg stages a focused showcase for distilled beverages and related brands. Hanse Spirit 2027 takes place at Messe Hamburg and gathers producers, importers and brand teams for two days of tastings and meetings.
Venue and schedule for Hanse Spirit 2027
The fair runs on 12 and 13 February 2027 at Messe Hamburg with primary activity in Hall B4 and access via the East foyer. Public transport connections include the Messehallen U-Bahn stop and the Dammtor S- and U-Bahn station. Opening hours cover a Friday afternoon-evening session and a full Saturday day session.
Who exhibits at this edition
The exhibitor list reaches 59 booths offering a wide range of spirits: whiskies, rums, cognacs, gins, liqueurs and fruit brandies. The mix includes established brands, independent distilleries and importers presenting regional selections and small-batch releases. The visitor profile targets both consumers with tasting interest and trade buyers from horeca and retail.
Tastings and event formats
Tastings are held at individual stands and in guided sessions led by experts. This edition features two buses adapted as tasting venues within the hall, providing themed tasting routes in a contained setting. The layout also includes small-talk areas and food trucks to support sampling and informal conversations.
Key figures and ticket format
The fair lists 59 exhibitors for the edition. Ticket types include day tickets that come with a tasting glass and two-day passes that include glasses for both days. Tickets and tasting reservations can be booked online through the official site and on-site payments at the box office are cashless via card or mobile wallet.
Practical B2B prospecting advice for Hanse Spirit 2027
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Pre-select targets among the 59 exhibitors and prioritize meetings by distribution channel relevance.
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Bring compact sales materials with product sheets, commercial terms and a short reference list to streamline brief meetings.
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Use guided tastings to engage brand ambassadors and validate product narratives.
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Leverage the small-talk zones to convert casual conversations into scheduled follow-ups.
Visitor rules and logistics
Access is restricted to attendees over 18 and animals are not allowed. Online booking secures tasting slots and simplifies entry. Water stations and cup-exchange points are provided, and food service is available through stands and food trucks.
Hanse Spirit 2027 concentrates a snapshot of the spirits market in northern Germany and helps identify commercial partners and product trends. For exhibitor lists, ticketing and detailed visitor information consult the official site at https://www.hanse-spirit.de and plan your agenda accordingly.
