Northern Germany’s spirits scene has a focused showcase early in the year. Hanse Spirit 2026 takes place from 13 to 14 February in Hamburg and brings together consumer tastings and trade-focused interaction in a compact two-day format.
Dates and venue for Hanse Spirit 2026
The show runs on 13 and 14 February 2026 in Hall B4 at Hamburg Messe, entrance Ost. Opening hours are Friday 15:00–22:00 and Saturday 12:00–20:00. The venue sits close to Messehallen U-Bahn and Dammtor S- and U-Bahn stations.
Exhibitor mix and product scope
Hanse Spirit 2026 features 59 exhibitors across categories such as whisk(e)y, rum, cognac, gin, liqueurs and fruit brandies. The fair combines established brands with small craft distilleries and emerging producers, offering a wide sampling range.
Tastings and on-site experience
In addition to open tastings at stands, the fair schedules guided tastings with experts. This edition uses two stationary buses in the hall as dedicated tasting rooms. The layout includes standing table areas for single-topic exchanges, a glass exchange station and food stalls plus foodtrucks.
Bruichladdich is a highlighted partner and welcomes visitors with a complimentary 1 cl dram in the entrance foyer. Practical services include three water dispensers and infrastructure to support tastings.
Access rules and ticketing
Admission is restricted to those 18 and over. Tickets and tasting slots can be booked online without fees and are also available on-site with cashless payment only at the ticket desk. Cash acceptance at exhibitor stands varies by vendor.
B2B prospecting tactics for the show
- Target by product family. Identify exhibitors in the categories relevant to your distribution or outlet and prepare concise value propositions.
- Use digital assets. Share technical sheets and price lists via QR codes to speed internal evaluation and follow-up.
- Choose quieter time windows. Early opening and late-afternoon slots allow longer conversations with brand reps.
- Book guided tastings. Participating in expert-led tastings enables technical discussions and faster assessment of portfolio fits.
Figures and context
The 2026 edition is listed as the 14th HANSE SPIRIT and the fair has been running since 2011. The main activity concentrates in Hall B4 at the Hamburg Messe.
Closing note
For buyers and hospitality operators reviewing spirit ranges, Hanse Spirit 2026 offers concentrated tastings and direct contact with producers in a venue that supports focused sampling. Check ticketing and tasting availability and plan your visit through the official site at https://www.hanse-spirit.de
