Digital marketing continues to reshape how companies attract and convert customers; in February Verona hosts two days designed to speed up commercial contacts. Global Summit Marketing & Digital 2027 takes place from 24 to 25 February 2027 at the Centro Congressi Hotel Parchi del Garda in Pacengo di Lazise and gathers technology vendors, agencies and marketing teams.
What the 2027 edition brings to Verona
Global Summit Marketing & Digital 2027 blends personalized business matching with content sessions and an exhibition area. The event will feature exhibitors offering strategies, services and technologies for digital marketing and communication, plus a program of talks and workshops aimed at operational and technical decision making.
Practical details and venue
Dates 24 and 25 February 2027. Venue Centro Congressi Hotel Parchi del Garda - Pacengo di Lazise (VR). The format emphasizes One2One meetings arranged through the event agenda and dedicated rooms for product demos and client cases. Check the official site for logistical details and the full schedule.
Program highlights and speakers
The agenda includes presentations by sector professionals. Confirmed names include Davide Marasco, Davide Baruzzi, Gianpiero Monopoli and Luciano Tolomei. Topics listed cover martech, generative SEO, customer journey, AI optimization, eCommerce, CRM and automation. Sessions combine practical workshops and technical panels focused on tool application and measurable outcomes.
Key figures to note
Published activity figures illustrate the event’s business intensity. The last edition recorded more than 2,000 One2One meetings and 50 exhibitor companies. The records also show over 350 marketing and digital directors and an average of 72 attendees per exhibitor conference.
B2B prospecting tactics to use at the summit
- Target by segment. Map exhibitors and attendees to prioritize potential clients and partners using a simple value versus ease of conversion grid.
- Set measurable meeting goals. For each One2One assign a clear expected outcome, for example securing a technical evaluation or a proof of concept.
- Use concise collateral. Bring three-slide decks showing the problem, your solution and a quantified reference.
- Align demos with decision makers. Book sessions where technical details and ROI evidence can be discussed directly with buyers.
- Plan the follow up. After the event send a concise recap with agreed next steps and a proposed timeline for the next meeting.
Navigating sessions and workshops
Content combines short keynotes and deep-dive technical sessions. Prioritize talks by AI and catalog management specialists to structure follow-ups with technical teams from exhibitors. Focus on sessions that present metrics applicable to sales and campaign performance.
Final thought and next step
If your objective is to generate B2B customers or validate martech solutions, Global Summit Marketing & Digital 2027 in Verona concentrates relevant interlocutors and formats for focused prospecting. Review program details and the exhibitor list on the official site https://gmsummit.it/ and schedule the One2One meetings that match your commercial priorities.
