Zurich focuses on garden living with Giardina 2026, which takes place from March 11 to 15 at Messe Zürich. The fair brings together proposals for gardens, terraces and balconies and serves as a commercial showcase for companies in plants, outdoor design and home-related products.
Practical details for Giardina 2026
Dates and venue are set from March 11 to 15 at Messe Zürich. The organiser publishes exhibitor lists, opening times and ticketing information on the official website. The venue hosts exhibition halls and the show garden areas that form the event’s visual core.
Show gardens and the central theme
Giardina’s installations revolve around show gardens created by horticulturists and landscape designers. In 2026 the central theme focuses on the tree as a structuring element of the garden. The event presents compositions across three categories that explore design and cultivation ideas for indoor-related garden living.
Sectors and exhibitor profile
The fair attracts professional gardening companies, nurseries and ornamental plant growers, manufacturers of outdoor furniture and suppliers of decorative solutions for terraces and balconies. Exhibitors combine commercial offering with landscape staging and specialist plant sales.
B2B outreach at Giardina 2026
Preparation
- Use the exhibitor list to shortlist companies that match your product range and request meetings. Target manufacturers and nurseries suitable for terraces, hospitality and urban landscaping projects.
- Prepare a visual portfolio with project examples and technical references to share digitally.
On-site approach
- Focus discussions on practical solutions such as delivery formats, lead times and plant maintenance requirements.
- Bring small samples or high-resolution images to show real finishes and sizes.
Follow-up
- Record contacts with clear notes on needs and timelines. Send a concise follow-up email within 48 hours with tailored proposals.
- Arrange technical calls with product teams when conversations move beyond initial commercial interest.
What to prioritise during the visit
Give priority to the show garden areas to assess design trends and to plant sale zones to compare varieties and quality. If your goal is to secure distributors or specifiers, block 20 to 30 minute slots for meetings with commercial decision makers.
Giardina 2026 frames the tree as a central motif linking horticulture and design. For companies involved in landscaping, outdoor furniture or ornamental plants, the fair is an occasion to benchmark suppliers, refresh catalogs and close operational agreements. Tickets and exhibitor details are available at https://www.giardina.ch
