The Nordic interior design sector maps seasonal product shifts early in the year. Formex 2027 takes place January 19 to 21, 2027 at Stockholmsmässan and gathers buyers, designers and brands from across the region.
Practical information for Formex 2027
The show runs from January 19 to 21, 2027 at Stockholmsmässan - Stockholm International Fairs. The venue provides exhibitor and visitor services and logistical details for stand delivery and on site support.
Sectors and exhibitor profile
Formex focuses on Nordic interior design, gifts, delicacies, craft and products for children. The mix includes established labels and emerging designers. The curated Design Talents area selects around 20 participants each edition and awards a Best in Show prize.
Program highlights and special areas
The event presents trends and curated installations alongside product displays. Recent editions featured a Sustainability Stand with selected companies and circular showcases. The fair also commissions seasonal trend presentations led by prominent sector profiles.
How to prepare B2B outreach at Formex 2027
- Prioritize contacts by buyer type and product fit and schedule meetings in advance.
- Prepare a mobile friendly digital catalog and a wholesale price list ready to share.
- Bring representative samples and clear shipping options for retail trials.
- Track every meeting with the agreed next step so follow up is immediate.
- Use the exhibitor list to shortlist targets and tailor your opening message to each buyer.
Final note and next step
January’s edition frames trends and showcases initiatives such as Design Talents and the Sustainability Stand that indicate market movements. For logistics, exhibitor lists and registration consult the official event site at https://formex.se and plan meetings with prioritized buyers ahead of arrival.
Imágenes
