Holiday programming for families concentrates a large portion of Valencia’s seasonal cultural activity. Fiv / Expojove 2026 returns to Feria Valencia from 26 December 2026 to 4 January 2027 with activities aimed at children, youth and families.
The event reports attendance above 164,000 visitors and stages theatre, music and educational entertainment across multiple pavilions. Below is a practical guide for companies and professionals preparing commercial activity or prospecting during the fair.
Dates and venue for Fiv / Expojove 2026
Fiv / Expojove 2026 runs from 26 December 2026 to 4 January 2027 at Feria Valencia. The event occupies pavilions 1, 2, 3 and 4 level 2 with access via Fòrum Centre. Standard opening hours are 11:00 to 20:00 with two specific exceptions: 31 December from 10:00 to 14:00 and 1 January from 16:00 to 21:00.
Attendee profile and key figure
Public information places attendance above 164,000 visitors. The audience skews strongly toward families with children and includes local attendees and regional visitors attracted by seasonal offers. This profile affects messaging and lead qualification for commercial teams.
Program highlights at Feria Valencia
The program mixes entertainment and educational content. Recent editions featured children’s shows, musical pieces and demonstration areas aimed at family experiences. Emergency services have deployed field hospital simulations and local institutions have organized visits, illustrating the mix of public and private participants inside the venue.
Preparing B2B prospecting at Fiv / Expojove 2026
Set clear segment objectives. Target categories include local authorities, school program coordinators and private operators of family leisure. Practical steps
- Craft concise visual messages and live demos suitable for decision makers and program buyers.
- Schedule short demonstrations and micro events to match peak visitor times such as afternoons and weekends.
- Coordinate logistics early with Feria Valencia for setup and daily operations within pavilions 1 to 4 level 2.
- Implement a follow up workflow with responsible contacts and deadlines to convert on-site leads.
These measures help translate high footfall into business opportunities while respecting the family-oriented nature of the event.
Practical information for visitors and exhibitors
Buying tickets online reduces wait times at entry. Animals are not permitted inside the venue. Check the special opening hours for 31 December and 1 January if planning visits or promotional actions on those days.
Exhibitors offering activities must align with both public programming and private show scheduling and ensure operational readiness for demonstrations and public safety.
Closing recommendation
Fiv / Expojove 2026 gathers a sizeable family audience over the winter holiday window, so tailor offers to short, visual and experiential formats. If your commercial focus is family entertainment or informal education, plan live demos, fixed attention slots and a clear post-event follow up. Consult schedules and ticketing information at the official site http://www.expojove.com and plan your peak time activities accordingly.
