The Loire wine and spirits scene is shaped by local appellations and short distribution chains. For traders and regional buyers, a single-day event focused on AOP Touraine provides a compact view of current offerings.
Dates and venue for Festival Des Vins De Touraine 2026
The festival takes place on 14 November 2026 in Tours. The listed venue is Prieuré Saint-Cosme - Demeure de Ronsard which frames activity around tastings and in-person product presentations.
Types of companies attending Festival Des Vins De Touraine 2026
Expect participation from Touraine wineries, regional distributors, horeca buyers and specialists in wine and spirits. The format suits producers wanting to present AOP-labelled wines and distillers with local expressions.
How to prepare B2B prospecting for Tours
- Set clear targets. Identify six to eight buyer profiles to approach during the day and craft tailored value statements for each.
- Bring clear product sheets. Include alcohol by volume, vintage and tasting notes to support conversations and speed up follow-up.
- Limit samples. Select two or three representative references per producer to show range without overwhelming prospects.
- Schedule short meetings. Reach out in advance to secure 15 to 20 minute meetings at Prieuré Saint-Cosme - Demeure de Ronsard.
- Define post-event steps. Establish who will follow up, with what message and within which timeframe to convert contacts into business.
Presenting in a professional tasting
Structure tastings around three references from entry to premium. Use concise oral points and reserve technical details for the written sheet. That approach clarifies positioning and helps buyers compare suppliers quickly.
Why this matters for AOP Touraine suppliers
A concentrated event makes benchmarking prices and commercial positioning efficient. Exporters and national distributors can verify product matches for their portfolios in a single visit.
Closing recommendation and official link
If you trade or distribute wines or spirits from Touraine, arrive with a short catalogue, clear product sheets and a follow-up plan after 14 November. Official information and registration are on the festival website http://www.vintouraine.com/en
