The toy industry gathers trends, licenses and retail models in Nuremberg from 2 to 6 February with Feria del Juguete 2027, a platform for manufacturers, distributors and startups. If your aim is to prospect retail accounts or find partners for a product line, preparation ahead of Messe Nürnberg is essential.
Dates and venue for Feria del Juguete 2027
Feria del Juguete 2027 takes place from 2 to 6 February at Messe Nürnberg. The venue hosts exhibition halls, meeting areas and themed zones dedicated to new products and market developments.
Sectors and company profile at Feria del Juguete 2027
Exhibitors include producers of traditional and electronic toys, licensed brands, makers of sustainable toys and service providers for retail. Product groups listed in the official program cover dolls and plush, baby and toddler articles, games and learning, model making and outdoor products. There is also a focus on sustainable collections and collectible items for adult fans.
Program highlights in Nuremberg
The official program features formats aimed at trade and business development. Named items include Toy Business Forum, New Product Gallery, Sustainable Collection and ToyAward. A StartupArea supports young companies and events such as Toy Community Meetup, Value of Play Conference and RedNight are part of the schedule. The event also runs continuous content through Spielwarenmesse TV, podcast and a magazine with market analysis.
The combination of product display and professional forums helps suppliers and buyers assess trends and identify licensing and retail contacts.
Practical prospecting advice for Feria del Juguete 2027
Set daily objectives and segment targets. Use the exhibitor list and the New Product Gallery to prioritize brands and distributors before travel. Prepare three tailored outreach messages for different interlocutors: retail buyer, regional distributor and licensing agent. Bring concise visual materials that include specs and indicative retail margins. Book meeting space at Messe Nürnberg in advance and schedule product demos during off-peak hours.
In the StartupArea focus on pilots and proof of concept agreements. For licensing, present brand universes and commercial use cases. Log qualified contacts at the end of each day and schedule follow ups with clear deadlines and responsibilities.
Historical context and digital formats
Organizers provide year-round content for professionals via Spielwarenmesse TV, podcast and a magazine. Documents from the organizer note that the fair celebrated its 75th anniversary in 2026, reflecting a long history that now mixes live formats with digital channels for trend tracking.
Closing recommendation and official link
For teams targeting retail listings or international distribution, Feria del Juguete 2027 in Nuremberg requires a tight schedule and materials adapted to each stakeholder. Check the program and participation options on the official website https://www.spielwarenmesse.de and secure the meeting slots and exhibitor services you need before the event begins.
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