Farm diversification is increasingly part of farm business strategy in the UK. Farm Business Innovation 2026 gathers suppliers and landowners focused on turning land and assets into revenue streams.
Dates and venue for Farm Business Innovation 2026
The event runs on 4 and 5 November 2026 at the National Exhibition Centre in Birmingham. The two-day format concentrates exhibitor stands and content to serve farmers, landowners and rural entrepreneurs assessing diversification projects.
Exhibitors and sectors present at Farm Business Innovation 2026
The exhibitor list combines companies from rural tourism, holiday accommodation platforms, farm shop suppliers, energy providers and professional services aimed at rural enterprises. The show notes over 110 exhibitors across sectors that link agriculture with tourism and hospitality.
Examples on the exhibitor roster include holiday accommodation platforms, booking and management solutions, and specialist rural consultancies, which reflect an attendee profile looking for practical service providers rather than broad industry showcases.
Show features at the NEC
Organised areas include the Diversification Exchange, the Farm Business Innovation Stage and Farm Shop Talks. These features highlight tested diversification models, practitioner case studies and operational advice for running farm shops or on-site hospitality.
For companies assessing diversification, these zones are useful to compare suppliers and to hear first-hand experiences from farmers who have implemented similar projects.
Key numbers and steering committee
The official show information references more than 110 exhibitors in 2026. The steering committee includes names such as Rob Copley, Alex Moss, Phil Latham and Kelly Chandler, professionals involved in rural enterprise, venue development and farm-based attractions.
B2B prospecting tactics for the show
Approach the show with two concrete objectives. First, shortlist exhibitors that match your business case and request slot meetings using the exhibitor list before you arrive. Second, prepare a concise project brief: site size, intended use, investment range and timing. A short, fact-based brief makes it easier for suppliers to offer precise next steps.
On the floor, prioritise conversations with accommodation and booking technology providers, farm shop suppliers and rural consultancies. Bring clear procurement timelines and decision checkpoints to move discussions from conversation to quote.
Final note and official link
If your farm plan includes tourism, farm retail or on-site hospitality, use the event’s exhibitor map and the free pass system to build a targeted visit. Secure passes and view the floorplan via the event website at http://www.farmbusinessshow.co.uk
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