Urban cycling and cycle tourism are gaining traction in the region. Expo du Vélo 2026 brings two days of exhibits and on-track tests to Strasbourg focused on urban use and family cycling.
Dates and venue for Expo du Vélo 2026 in Strasbourg
The event runs 12 to 13 September at CCI Campus Alsace, located at 234 Avenue de Colmar 67021 STRASBOURG. Entry for visitors is free and bike tests will take place outdoors on a dedicated track.
Access by public transport is straightforward with Émile Mathis tram stop two minutes away. A major cycle path leads directly to the venue entrance and there is a large free parking area for visitors arriving by car.
Companies and audience at Expo du Vélo 2026
Exhibitors combine trade and consumer offers. The fair attracts bike shops, distributors and institutional participants engaged with mobility. Exhibitors may sell products on site and run demonstrations on the outdoor track, shifting the focus toward live testing and direct sales.
The edition emphasizes urban bike use, family cycling and cycle tourism across Alsace and France. That mix draws local retailers alongside manufacturers and suppliers of accessories, apparel and components for daily commuting and touring.
Commercial prospecting and actionable advice for exhibitors
Prepare for in-person sales and demo logistics. Bring sufficient inventory and mobile payment options because on-site purchases are allowed. Schedule test sessions on the outdoor track and use brief lead forms to capture buyer intent and contact details.
Target potential buyers in advance among local shops and distributors. Arrange time slots for track demonstrations and allocate staff for quick load-in and load-out from the parking area. Present clear commercial terms on-site to accelerate decision making.
Key figures for the 2026 edition
The 2026 show is the 8th edition and organizers expect between 6000 and 8000 visitors. The format combines public attendance with B2B opportunities and outdoor testing.
What buyers and professionals should bring
If you are sourcing suppliers, prioritize hands-on tests on the track to verify product behavior. Bring technical datasheets and a concise checklist covering warranty, delivery times and commercial conditions. For smaller retailers, prepare a purchasing plan with daily spend limits to capture show-only deals.
Final note and official link
Expo du Vélo 2026 pairs live testing with commercial activity, a setup that facilitates fast purchasing decisions and direct contact with distributors and retailers. Check logistical details and the programme at https://expoduvelo.com
