February brings a concentrated run of product launches and supplier meetings to Coventry. Executive Hire Show 2027 takes place from 10 to 11 February at the Coventry Building Society Arena and gathers plant and tool hire decision makers.
Dates and venue
Executive Hire Show 2027 runs on 10 and 11 February at the Coventry Building Society Arena. The event offers free entry, complimentary parking and an early breakfast option for visitors arriving before midday to prioritize business time on site.
Key figures for the show
The show lists over 150 exhibitors and more than 2100 hirers and industry professionals. Published figures indicate 85 percent of hirers attend with purchasing intent and 81 percent use the show to find new suppliers not seen elsewhere.
Exhibitors and product highlights
Major suppliers on the exhibitor list include JCB, DyMac UK and Trelawny. Recent activity around the Innovation Trail highlights electric micro excavators, eco mode generators and other low emission solutions. The show also stages product demonstrations and the Passionate Hirer Awards which attract senior industry attendees.
How to approach B2B prospecting at the show
Define a short list of priority suppliers and book 15 to 20 minute meetings in advance. Prepare concise technical sheets or PDFs for quick handover and a checklist of negotiation items such as lead times, maintenance terms and rental training. Block time at the start and end of each day for follow ups and decision meetings. Use live demos on the Innovation Trail to verify performance metrics rather than relying only on brochures.
Ask questions that shorten procurement cycles. Confirm parts availability for hire fleets, service response times and conditions for long term rental. If assessing electric machines, collect consumption and charging data during demos to compare total operating cost on site.
Activities that matter
The Innovation Trail and on-stand demonstrations let buyers compare equipment in near working conditions. Awards sessions and curated showcases provide a quick reputational check on suppliers before committing to contracts. Show only deals announced during the two days can shorten the supplier selection process.
Final note and official link
For teams replacing fleet, evaluating electrification or negotiating supply agreements, Executive Hire Show 2027 concentrates relevant suppliers and demonstrations into two business days. Check exhibitor listings and visitor information at http://www.executivehireshow.co.uk to build an efficient on site agenda.
