Shifts in the consumer goods value chain require actionable discussions between industry and retail. ECR iN MOTiON 2026 takes place on September 16 and 17 in Bonn with a program that mixes keynotes, deep-dive studios and dedicated meeting areas.
This report outlines who attends and practical steps to prepare B2B prospecting at the convention.
Dates and venue for ECR iN MOTiON 2026 in Bonn
The convention runs September 16 and 17, 2026 at the World Conference Center Bonn. The agenda centers on three spaces: the MOTiON Stage for headline presentations, MOTiON Studios for focused technical sessions and the MOTiON Hall as the main meeting hub.
Company profiles and stakeholders present
Participants include manufacturers, retailers and service providers across the consumer goods ecosystem. The event targets decision makers from industry and commerce and offers exhibitor and sponsor options that enable direct commercial engagement.
Notable formats and activities this edition
Program formats combine out-of-the-box keynotes with interactive formats. The MOTiON Stage delivers inspiration while MOTiON Studios provide depth and transferability. MOTiON Hall hosts compact encounters and formats such as Matchmaking, Mystery-Dates, Fish Bowl and World Café designed for focused dialogue.
Startups have dedicated participation routes including panels and a Founders Pitch plus reduced-price startup tickets.
How to prepare B2B prospecting at ECR iN MOTiON 2026
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Target meeting formats. Book Matchmaking and slots in the MOTiON Hall to secure brief operational meetings with buyers and decision makers.
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Craft a concise commercial pitch. Use a three-slide structure: pain, solution, measurable outcome.
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Prioritize contacts by function. Focus outreach on supply chain leads, trade marketing managers and product development teams to align discussions with buyer needs.
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Use startup and sponsorship routes strategically. If your offer is new, a startup ticket or sponsorship can increase visibility in front of key partners.
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Prepare immediate follow up. Bring follow-up templates and, when necessary, NDA forms to protect sensitive information.
Speakers and program orientation
The convention lists keynotes and session leaders. Julia-Verena Lerch from GS1 Germany appears in the event leadership materials. Content is arranged to blend strategic impulses with practical sessions applicable to retail operations and product manufacturing.
Closing thought and link
ECR iN MOTiON 2026 focuses on turning strategic conversation into operational moves across the consumer goods chain. For sales and product teams it is an opportunity to validate offers and accelerate pilot projects with commercial partners. Find program details and tickets at https://www.ecr-inmotion.de
