Medical imaging is shifting from pure diagnostics to a central role in therapy guidance and precision medicine. ECR 2027 approaches that shift in Vienna under the theme Healthcare Reimagined and with a program that combines education, scientific exchange and a commercial exhibition.
Dates and venue for ECR 2027
ECR 2027 runs from 3 to 7 March 2027 at the Austria Center Vienna. The European Society of Radiology organises a multi-track congress with educational products and an exhibition area for equipment manufacturers and medical technology vendors.
Program highlights and timelines
The congress includes a premium education package with on-demand content and maintains structured submission windows. Abstract submission for oral and poster presentations is open from 3 August to 30 September. Case-based diagnosis submissions run from August to mid December and a late breaking abstracts window is set from 16 December to 11 January. The official poster, dubbed the Blue Edition, visualises imaging that reveals the interior and underscores the technological focus of this edition.
Exhibitor and audience profile at ECR 2027
Exhibitors include manufacturers of diagnostic imaging equipment, laboratory technologies and software vendors. Attendees comprise clinicians working in medical imaging, imaging managers and procurement decision makers from hospitals and specialist centres. For suppliers, the event provides a concentrated environment to showcase devices, AI solutions and workflow integration services.
B2B prospecting tactics for ECR 2027
Start by segmenting target buyers such as radiology departments, oncology units or cardiology services. Prepare concise demos that map product features to clinical workflows and operational KPIs. Schedule short, focused meetings during the congress and secure a nearby demo space to sustain technical discussions.
Use a compact contact template capturing need, decision timeline and next step. For AI or software vendors, include validation evidence, compatibility notes with DICOM and HIS systems and a clear deployment pathway. Commercial messages should prioritise clinical outcomes and workflow improvements over technical specifications.
Leadership and invited faculty
The congress lists international figures among its dignitaries. Jin Mo Goo, chair of radiology at Seoul National University Hospital, contributes expertise in thoracic imaging and AI-assisted diagnostics. Masahiro Jinzaki, professor at Keio University School of Medicine, brings experience in cardiovascular and genitourinary imaging alongside projects in healthcare digital transformation and novel CT systems.
Closing remark and official link
ECR 2027 frames imaging as an active component of patient pathways rather than a standalone diagnostic step. Providers of imaging equipment, clinical software and AI tools should prioritise clinical validation and interoperability when preparing their participation. Full details on registration, exhibition space and the scientific program are available at http://www.myesr.org/congress
