E-Show Madrid 2026 brought together 505 exhibiting companies from 31 countries. The countries with the most exhibitors were Spain (351), Germany (26), France (24) and United Kingdom (15). By sector, the largest groups were Technology & IT (59) and Marketing & Sales (47).
Digital commerce will focus on Madrid on November 4 and 5, 2026. E-Show Madrid 2026 sits inside Tech Show Madrid at IFEMA and brings together platform providers, marketing tech and logistics solutions for online retailers.
Practical information for E-Show Madrid 2026
The event takes place at IFEMA Madrid, pavilions 3 to 5, on November 4 and 5. E-Show is scheduled alongside related shows such as Big Data & AI World and Cyber Security World. The official site includes the exhibitor list and full program and the venue offers standard public transport connections to IFEMA.
Types of companies and exhibitors listed
Exhibitors cover ecommerce platforms, marketing agencies, payment providers and logistics operators. The 2026 exhibitor list includes PrestaShop, Mirakl, Klarna, TikTok and Publicis Commerce among others. The show also features vendors of search and personalization engines and tools for conversion rate optimization.
Program highlights and specialized areas
The program features themed theatres focused on topics such as mobile commerce, social commerce, flexible payments and omnichannel strategies. Sessions are scheduled on AR/VR shopping experiences, AI-driven real-time personalization, fulfillment automation and retail media.
Special zones include the PrestaShop Village and co-located events like FBA Show and Retail Media Show by Publicis Commerce. These areas help compare platform capabilities, logistics solutions and point-of-sale advertising tools.
Key figures
Recent editions that run alongside E-Show reported attendance of more than 27,000 professionals and 470 exhibiting companies. The conference program lists over 400 speakers delivering practical, case-based sessions.
How to prepare B2B prospecting at E-Show Madrid 2026
Set sector and decision-maker targets in advance. Typical attendee roles include CEO, ecommerce director, logistics manager and digital marketing lead. Prioritize meetings with companies matching your value proposition and schedule brief demos outside peak theatre times to maximize stand availability.
Map complementary solutions before arrival. If your product improves conversion, logistics or first-party data use, structure demos around measurable outcomes such as integration time, conversion uplift or cost per order reduction. Use the PrestaShop Village and Retail Media Show to spot potential technology partners and specialized agencies.
Activating networking and post-event follow up
Log contacts with a short note on the specific interest and agreed next step. Send a concise follow-up within 48 hours including a short proposal and a relevant case study. If integrations are required, attach an estimated timeline and technical prerequisites to speed decision making.
Final note
E-Show Madrid 2026 gathers the technology and operational know-how that product and commercial teams need to scale online sales. Define two measurable business goals and three priority prospects before you go to make the most of your time at IFEMA. Plan meetings and check the exhibitor list and program on the official site http://www.the-eshow.com/madrid
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