Digital transformation is driving investment decisions across all sectors. In June, Malaga hosts a concentration of vendors, leaders and specialists to showcase practical solutions in AI, data, cybersecurity and cloud.
Dates and venue of DES 2026 in Malaga
DES – Digital Enterprise Show 2026 takes place from June 9 to 11 at the Palacio de Ferias y Congresos de Malaga. The edition structures a broad congress and a showroom area where companies present products and use cases focused on enterprise implementation.
Profile of companies and themes present at DES 2026
The proposal is multisectoral. Participating organizations include technology companies, cloud service providers, transformation consultancies and digital security specialists. The verticals with the largest presence include artificial intelligence solutions, data analytics, retail tech, digital marketing and technologies for startups.
Program and highlights at DES 2026
The central congress, Digital Business World Congress, brings together more than 500 speakers and organizes 8 simultaneous auditoriums distributed across 9 vertical forums, 6 tech series and 7 agendas for C-level profiles. In addition to the congress content, the fair incorporates specialized spaces such as Retail Tech Fest, The AInomics, Cloud to Sky Connect and CyberXponential World, alongside networking activities like 1-to-1 meetings and an invited buyer program.
Key figures of DES 2026
The edition shows relevant figures in offering and reach. The event includes more than 400 participating companies and brings together around 15,000 professionals, with more than 700 innovations and solutions exhibited in areas such as AI, IoT, quantum computing and cybersecurity.
How to prepare commercial prospecting for DES 2026
- Segment targets by solutions. Identify companies that purchase data platforms, AI models or managed cybersecurity services. Prioritize by technical need and project size.
- Prepare concrete and measurable demos. Bring use cases with quantifiable results that can be discussed in 15 to 20 minutes.
- Schedule meetings before the event. Use the 1-to-1 platform to set meetings with decision-makers and avoid relying only on the booth.
- Brief technical material. Deliverables with architecture, requirements and estimated ROI facilitate technical conversations with IT teams.
- Plan for immediate follow-up. Define the post-event process with responsible parties and contact deadlines at 7 and 30 days.
Final recommendation and official link
If your goal is to position digital transformation solutions, DES – Digital Enterprise Show 2026 concentrates offerings, content and specialized contacts in Malaga over three days. Check the agenda and participation options on the official website https://www.des-show.com/ to decide the presence format that fits your commercial objectives.
