Northern Dutch agriculture concentrates important supplier meetings in December with a clear focus on machinery, livestock care and field management.
Visiting Leeuwarden from 9 to 11 December 2026 gives access to product debuts and targeted exhibitor contacts. The 25th edition runs at the WTC Expo and brings together a wide range of sector suppliers.
Dates and venue for De Landbouwbeurs 2026
De Landbouwbeurs 2026 runs from 9 to 11 December at WTC Expo Leeuwarden. The event provides opening times, a participants list and a floor plan to plan visits inside the exhibition halls. Accommodation options include the WestCord WTC Hotel Leeuwarden and the site is reachable by road and public transport.
Exhibitor profile and sector focus
Event information highlights hundreds of exhibitors presenting primeurs and incremental innovations. Key areas are mechanization, agri-technology, livestock supplies and advisory services for farm operations. The mix targets farmers, contractors and technical suppliers looking for operational improvements.
Program elements and visitor tools
The programme includes demonstration areas, a participants directory and a map to identify stands. Organisers also publish news updates and an aftermovie to visualise the fair atmosphere. These resources help prioritise which stands and demos to visit during the three days.
Practical advice for B2B prospecting at the fair
- Use the participants list and floor plan to build a focused visiting schedule.
- Target demonstration slots for hands-on evidence of equipment and systems.
- Book short meetings with commercial or technical contacts to explore trials or pilot projects.
- Bring concise case materials showing return on implementation for mechanization or livestock workflows.
Following these steps increases the odds of converting stand visits into post-fair business discussions.
Logistics and updates
The event site publishes regular news on preparations, exhibitor registration and visitor services. Practical sections cover route and parking, accessibility and ticketing. A media and contact section provides direct channels for questions from exhibitors and visitors.
Closing note and official link
Organisers position the fair as a place to compare practical solutions for mechanisation and livestock management; plan your onsite demos and meetings accordingly and consult the official page for tickets, exhibitor lists and logistical details at https://delandbouwbeurs.nl.
