Urban cycling and test‑ride culture continue to shape mobility conversations. From 28 to 31 May 2026 Zurich hosts a compact mix of expo space, dedicated test tracks and public shows that reward hands‑on commercial work.
Dates, venues and format
Cycle Week 2026 runs from 28 to 31 May 2026 in Zurich with the Festival Center at Europaallee and a testing campus at Brunau, plus activities in Sihlcity. The model pairs an expo footprint in Europaallee with extensive velotests and guided rides in Brunau.
What the expo and velotests include
The event combines brand exposition, unified test registration and dedicated demo infrastructure. In 2026 the fair lists 130 exhibitors representing over 200 brands. Product categories on site cover road, gravel, MTB, cargo bikes and S‑Pedelecs, making the test environment a direct channel to assess technical fit and capture commercial leads.
Program highlights and public formats
The agenda mixes competitive spectacle and hands‑on learning. Key formats include the Short Track Fast & Curious series with events such as the Bicycle Catwalk Contest, the Cargobike Battle and the Faltrad Battle. Street Trial shows, the Emmi ENERGY MILK Rollensprint and a broad set of workshops and guided rides are part of the schedule.
Family zones, skills areas in Brunau and brand services such as free repairs by ORTLIEB and Patagonia add practical touchpoints for visitors.
Key figures
- 130 exhibitors
- More than 200 brands present
- 90,000 visitors reported for the reference edition
These figures illustrate the festival reach and the scale of potential business interactions.
B2B prospecting advice for exhibitors
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Use test rides as a conversion tool. Invite targeted buyers and press to scheduled demos where product strengths are showcased under real conditions. Tests accelerate technical conversations into commercial interest.
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Time demonstrations around headline shows. Peak footfall during contests can be leveraged for brand visibility while midday slots work best for technical demos and dealer meetings.
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Prepare instant takeaways. Provide technical spec sheets and QR links for price lists and ordering conditions. Immediate digital access reduces friction after a hands‑on session.
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Coordinate staffing and logistics. The unified Velotest registration simplifies operations; ensure technical staff are present at test zones to support and to capture qualified leads.
Audience profile and commercial angles
Visitors combine enthusiasts, families and channel professionals. Tailor messaging by segment: performance and specs for specialist retailers and media; load capacity and usability for cargo bike buyers; financing and ownership models for e‑bike shoppers.
Closing note and official link
Cycle Week 2026 offers direct product validation in controlled test environments and access to a broad public with purchase intent. For teams planning demonstrations and B2B outreach align demo slots with peak program moments and register your crew at https://cycleweek.ch
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