Enterprise cloud adoption and hybrid architectures are driving IT roadmaps across Europe. Cloud Transformation Europe 2026 lands in Amsterdam as part of TechEx Europe to bring technical tracks and an exhibition focused on cloud modernization.
Cloud Transformation Europe within TechEx Europe
The event sits inside a bundle of eight co‑located shows at TechEx Europe, structured as 1 Pass, 2 days, 8 Events. That setup enables delegates to combine hands‑on technical sessions with time on the exhibition floor. The conference runs on 20 and 21 October 2026 at RAI Amsterdam.
Dates and venue
Cloud Transformation Europe 2026 is scheduled for 20 and 21 October at RAI Amsterdam, listed as the venue for both conference sessions and the trade exhibition.
Agenda highlights and headline speakers
The published agenda specifies topics for day two covering Hybrid Cloud, DevOps and Secure Infrastructure. Headline speakers include Ksenia Rakhimzade from PepsiCo, Nick Bec of Pluralsight, Phil Reid from JPMorgan Chase & Co., Qaiser Mazhar of AsdaX, Himanshu Jha (Global Tech and Data Leader and former Cloud CTIO at TSB Banks), Ramprasad Chinthekindi from Meta, Dale Goddard of the UK Ministry of Defence and Dr Will Venters of the LSE. Their presence signals a mix of engineering practice, governance and business impact sessions.
Areas of interest and co‑located tracks
Alongside the cloud program, the show runs with AI & Big Data, Cyber Security, IoT Tech, Digital Transformation, Edge Computing and Data Centres tracks. This configuration helps identify suppliers of infrastructure, observability tools and security solutions relevant to migration and modernization projects.
How to prepare B2B outreach for Amsterdam
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Targeted use cases. Bring concise proposals focused on migration, cost optimization or securing CI/CD pipelines rather than general pitches.
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Prebook meetings. Use the event app and Meeting Spaces to lock down sessions with architects, cloud leads and C‑level delegates who will attend technical tracks.
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Technical demos ready. Expect conversations about hybrid setups and DevOps. Prepare integrations showing CI/CD workflows and security controls.
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Mixed teams for meetings. Send one technical expert and one commercial lead to each meeting to cover both proof of concept and procurement timelines.
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Immediate follow up. End each meeting with a next step and a date. Prioritize opportunities that are already in migration or continuous improvement phases.
What the exhibition delivers for cloud vendors
The exhibition is designed to showcase managed services, integrations and security capabilities. The event format ties stands to high‑level sessions and structured networking, enabling vendors to demonstrate value directly to architects and infrastructure decision makers.
Closing recommendation
If your aim is to identify cloud transformation projects focused on hybrid architecture, security and automation, plan meetings in advance and tailor technical narratives to measurable outcomes. Use the official site to register and arrange meetings at https://cloudtransformationconference.com/europe before travelling to Amsterdam.
