The UK channel is shifting faster towards managed services and security. In that setting Channel Live 2027 takes place on 9 March 2027 at Tobacco Dock in London as a focused one-day meeting for MSPs and resellers.
Practical information for Channel Live 2027
The event runs on 9 March 2027 at Tobacco Dock, London. The one-day format requires a tight schedule: prioritise meetings with vendors and distributors and leave time for short technical demos. The venue supports concentrated stand visits and face-to-face conversations.
Attendee profile and exhibitor mix
Channel Live 2027 targets MSPs, resellers and distributors active in telecommunications and managed services. Organisers reported that 81% of attendees were new to the previous edition and that 68% of those new visitors were MSPs and resellers, highlighting a buyer-focused audience. Expect vendors of management software, connectivity providers and security specialists among exhibitors.
Event format and highlights
The programme merges exhibition space with market-insight sessions and product demos. Channel Live 2027 features industry insights, vendor showcases and structured opportunities to meet distributors. Headline sponsors activate dedicated networking zones throughout the day.
Key figures
- 81% of attendees were new compared with the previous edition
- 68% of the new visitors were MSPs and resellers
- Giacom returns as a headline sponsor
These metrics help calibrate the commercial potential at Channel Live 2027.
Practical tips to prepare B2B prospecting at Channel Live 2027
- Segment prospects by vertical and company size. Focus on MSPs with procurement capacity and specialised resellers.
- Bring short case studies and technical one-pagers that explain integrations and pricing models. Run demos of 7 to 10 minutes.
- Pre-book meetings with key distributors and confirm demo slots. Use follow-up email templates to secure next steps.
- Come with concrete numbers for commercial talks: deployment timelines, recurring costs and integration requirements.
Closing note
The gravity of managed services and security within the channel turns the one-day format into a practical market check. If your aim is to find new MSP clients or strengthen distributor ties, planning meetings and technical materials ahead of time will be decisive. Programme and sponsorship options are available at the official site https://www.channel-live.co.uk/.
