Regional consumer activity gathers pace in Cham every September. ChamlandSchau 2026 brings together retail, construction and leisure offerings aimed at a wide public and a varied exhibitor base.
Dates and venue for ChamlandSchau 2026
ChamlandSchau 2026 runs from 18 to 21 September 2026 at Volksfestplatz in Cham. Daily opening hours are 10.00 Uhr - 18.00 Uhr and admission is free according to the organizers.
Exhibitors and sector mix
The event presents companies from retail and consumer goods, construction firms and leisure and entertainment providers. The fair includes ChamlandVital, a health-focused section added in 2018, and ChamlandUp, introduced in 2024 to showcase start-ups, pop-up stores and small businesses. This structure combines established commercial offers with emerging ventures.
Key figures
ChamlandSchau 2026 lists around 50,000 visitors and about 140 exhibitors. The event originated in 1983 and has expanded into the largest consumer show in the Oberpfalz region.
B2B outreach and practical tips
Target your outreach by mapping exhibitor categories and prioritizing meetings. Use the exhibitor directory to:
- Identify companies aligned with your sales objectives.
- Request meetings in advance through listed contacts.
- Prepare concise demos and one-sheet materials that communicate value quickly.
On site, track visitor flows and allocate staff to peak times. Consolidate lead capture into a single system and define a clear follow-up sequence for after the event. For exhibitors bringing physical displays, plan stand logistics and signage at Volksfestplatz to secure visibility within themed areas.
Programming elements to note
The fair programme combines themed zones and showcase activities. ChamlandVital focuses on health and wellness offers while ChamlandUp concentrates on short-term retail formats and startup initiatives. Mapping high-traffic activities helps prioritize presence and staffing.
Closing note and official link
For scheduling, exhibitor maps and participation details consult the official event pages at https://www.chamlandschau.de and align logistics and meeting slots ahead of the opening.
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