The aftermarket and workshop equipment market returns to Bologna from 26 to 29 May 2027. Autopromotec 2027 gathers manufacturers, system suppliers and workshop operators for four days focused on product demonstrations and commercial meetings.
Practical information for Autopromotec 2027
The event takes place at Bologna Exhibition Centre. The official address is Piazza della Costituzione 5, 40128 Bologna BO. Dates for the show are 26 to 29 May 2027.
The official App Autopromotec helps plan visits and locate exhibitors. Catalogues and maps are available before the event and help schedule meetings on site.
Types of companies and visitors to prioritise
Autopromotec 2027 targets the vehicle aftermarket chain. Key profiles include component manufacturers, spare parts distributors, workshop equipment suppliers and companies focused on repair and maintenance. Sales teams should prioritise technical buyers and workshop decision makers.
Key figures from previous editions
Public information from past editions provides scale for the event. The 2025 overview reported 97,348 professional operators and 1,692 attending companies. The same overview listed 165,000 square meters of exhibition space and 207 events within the programme.
How to prepare B2B prospecting at Autopromotec 2027
Preparation
- Study the catalogue and label target companies by priority. Use the App to book time slots and find stands.
- Prepare concise technical proposals tailored to each buyer profile. Technical arguments perform better with workshop managers and component purchasers. Onsite execution
- Block meeting slots and ensure at least two staff per stand to split commercial tasks and demonstrations.
- Carry digital technical materials and compact printed summaries. For international contacts prepare English versions of key documents. Post-event follow up
- Send a value summary within 48 hours with concrete proposals and next steps. Rank leads by priority and set follow up dates.
Trends to watch at the 2027 edition
Sustainability and digitalisation appear repeatedly in the event’s communications. Circular economy initiatives and vehicle data management solutions are visible in activities such as the Recircle Awards and Futurmotive Talks. Companies that combine efficiency and digital credentials will have stronger conversation starters.
Autopromotec 2027 is an opportunity to validate product cycles and sharpen commercial messages before distributors and technical buyers. Check programme details and registration options at http://www.autopromotec.com/en and use the App to organise your schedule at Bologna Exhibition Centre. The aftermarket is shifting towards circular and digital models and the show will reflect those shifts.
