Industrial automation and robotics continue to drive capital expenditure across Nordic manufacturing. Automationsteknik 2027 takes place May 19 to 20 at MalmöMässan and brings together component suppliers, system integrators and robot manufacturers.
Practical information for Automationsteknik 2027
The fair runs over two days at MalmöMässan. It is organised alongside ProcessExpo and Maintenance Technology which allows delegates to evaluate complementary solutions in one visit.
Registration uses an online portal and an app that lists exhibitors and offers matchmaking. Stand packages and sponsor tiers include fixed presentation slots on the open stages as part of partner visibility.
Visitor and exhibitor profile
The audience includes plant managers, production engineers, R&D leads and system integrators. The event reports more than 4,000 visitors and roughly 250 exhibitors, reflecting the fair’s regional scale for vendors of automation and robotics solutions.
Exhibitors span sensor and controller manufacturers, software platforms for industrial IoT, cybersecurity suppliers and full system integrators for smart manufacturing deployments.
Program format and highlighted features
The agenda features three open stages with short, practical sessions aimed at both executives and technical teams. Sponsor packages include 30 or 45 minute slots depending on level, and the fair hosts live podcasts, matchmaking sessions and evening networking after the first day.
The show floor combines demo areas and modular stands showcasing digitalisation, machine learning for production and predictive maintenance solutions. Co-locating with ProcessExpo and Underhållsteknik makes it simple to compare offerings for industrial energy and process equipment.
Commercial prospecting and networking tactics
Prioritise accounts before the event by filtering the exhibitor list and booking meetings through the matchmaking tool. Prepare technical one-pagers mapped to specific use cases and include measurable operational benefits such as uptime improvement or energy savings.
For software and integrator sales highlight PLC compatibility and deployment experience in live production environments. Use the two-day format to schedule a mix of demos and decision-maker meetings rather than ad hoc conversations.
Key figures
Automationsteknik 2027 reports over 4,000 visitors and around 250 exhibitors according to the event information. Those figures indicate concentration of purchasing power from manufacturing companies across the Öresund region.
Closing note and official link
Sales teams should focus on converting on-floor interest into scheduled post-show pilots. Full event details, exhibitor lists and registration are available at the official site http://automationsteknikmassan.se/english
