Mobility demand around the Alpine region concentrates commercial offering and classic car interest in Dornbirn each February. AustroMobil 2027 brings brands, dealers and clubs together with on-site test opportunities and an industry forum.
Practical details for AustroMobil 2027
AustroMobil 2027 runs from 12 to 14 February at Messe Dornbirn. Opening hours are Friday 13:00 to 18:00 and Saturday and Sunday 9:00 to 18:00. The fair presents brands and new models across 14,000 m². The venue address is Messeplatz 1, 6854 Dornbirn, Austria.
The visitor base includes attendees from Austria, southern Germany, Switzerland and Liechtenstein. The event site includes an exhibitor overview and a model index to identify participating brands and dealers.
What to expect on the floor
The event program features an industry forum and supporting zones that in past editions included test drives, a special exhibition and club meetings such as VMVC gatherings. There have also been guest talks with figures like Hans-Joachim Stuck. Exhibition areas combine new models and classic vehicles with dedicated dealer space.
Exhibitor profile and audience segments
Exhibitors include manufacturers, dealerships and specialist clubs. The mix of new vehicles and classics creates contacts across retail, brand promotion and collector communities. For companies in automotive and electric mobility the fair offers practical opportunities to run demonstrations and arrange test routes.
Commercial prospecting and preparation
- Segment your targets. Prepare differentiated pitches for dealers, OEMs and classic car enthusiasts.
- Schedule demos. Book test drive slots and ensure staff bring detailed technical sheets per model.
- Use digital assets. Deploy QR codes linking to spec sheets and fleet offers to speed lead capture.
- Prebook meetings. Use the exhibitor overview to lock in conversations with key dealers ahead of arrival.
- Activate at test areas. Test drive zones and the special exhibition concentrate high-quality prospects.
Focus on concrete offers and follow-up steps for each contact type and for every demonstration session.
Measurable facts
- Exhibition area for brands and new models 14,000 m².
- Opening hours Friday 13:00 to 18:00 and Saturday and Sunday 9:00 to 18:00.
- Visitor regions include Austria, southern Germany, Switzerland and Liechtenstein.
Closing note and official link
If your aim is to meet Alpine-region dealers or showcase mobility products, prioritize demo slots and prebooked meetings. Details on exhibitors, model lists and logistics are available on the official site https://austromobil.com, use that information to align staffing and demo schedules.
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