The buying season for bridal and eveningwear opens in late February in Munich. Buyers and agents use compact trade fair formats to place orders and check range fits ahead of the busy months.
Dates and venue for ABC‑Salon 2027
ABC-Salon 2027 takes place from 28 February to 1 March 2027 in Munich at the MOC – Event Center Messe München. The venue supports a salon layout aimed at short walking routes and focused ordering meetings.
Exhibitor profile at ABC‑Salon 2027
Exhibitors cover bridal, evening and event fashion lines. Categories listed for the show include eveningwear, bridal accessories, bridal gowns, lingerie, cocktail wear, groom attire, plus sizes, festive clothing, children’s ceremonial wear, footwear and service providers. The edition lists 30 exhibitors.
Preparing B2B prospecting for ABC‑Salon 2027
Set clear objectives before the fair. Target a shortlist of 8 to 12 priority brands and arrange meetings where possible. Carry digital lookbooks and technical sheets on a tablet to check sizes and pricing quickly. If you use order management software, preload key catalogues and create order templates to speed up transactions. Clarify delivery schedules and return terms during initial negotiations to assess commercial fit.
Programme elements and commercial format
ABC‑Salon operates as an order fair with curated presentations and fashion shows that highlight seasonal must‑haves. The event publishes a preview magazine distributed to 2,000 specialist stores across the D‑A‑CH region, offering buyers an advance overview of collections and trends.
Numbers and attendee services
The event lists 30 exhibitors for the edition. The preview magazine reaches 2,000 specialist retailers in the D‑A‑CH area. Visitor services announced include free admission, complimentary Wi‑Fi and discounted parking tickets for attendees.
Late February timing allows merchants to top up stocks and preview lines before larger trade shows. Check schedules, brand lists and registration on the official site at https://abc-salon.de and plan meetings in advance to make the most of your visit.
