The bridal and occasion market focuses on Munich at the start of the year with ABC‑Salon 2026. The trade show runs from 1 to 2 March at the MOC – Event Center Messe München and gathers collections for wedding, cocktail and evening wear.
Practical information for ABC‑Salon 2026
Dates and venue are set: two days from 1 to 2 March at MOC – Event Center Messe München. The salon uses a compact layout designed for short walks between stands and offers visitor services such as free entry, complimentary Wi‑Fi and reduced parking options.
Exhibitor profile and product areas
ABC‑Salon concentrates on evening wear, bridal gowns, bridal accessories, lingerie, cocktail wear, groom fashion, plus sizes, festive clothing and formal childrenswear, together with specialist footwear and service providers. The mix is intended for retailers, agents and showrooms sourcing season lines and order items.
Key figures to understand scale
The fair presents a strong brand mix with more than 100 national and international labels. Communications from previous editions note that in 2023 the event brought together over 190 top labels, with roughly 30 percent new exhibitors that year. Those figures reflect the breadth of catalogue options available to professional buyers.
Programme highlights and services
Selected exhibitors present runway highlights that preview seasonal must‑haves while the trade show publishes a preview magazine distributed to specialist bridal and eveningwear shops in the D‑A‑CH region. The format prioritizes order conditions with compact stands and business‑friendly facilities for focused buying.
B2B outreach and on‑site selling tips
To use two days efficiently, define your sourcing priorities before arrival. Identify target product categories in the preview magazine and schedule meetings in advance. Use runway slots to shortlist silhouettes and then visit stands to discuss MOQ, lead times and delivery terms. Carry digital catalogues and concise product sheets to speed up order conversations.
Buyers working with seasonal replenishment should prepare a list of high‑turn and high‑margin items to check availability on site. Short meetings are the norm in a compact salon, so bring three direct questions per supplier to get clear answers quickly.
Final note and where to check details
ABC‑Salon 2026 concentrates professional supply for bridal and occasion wear into a tight buying window. Prioritise your meetings and consult the preview magazine to optimise time on site. For exhibitor lists, visitor conditions and the preview magazine consult the official page at https://abc-salon.de and plan your agenda before travel.
