The franchising and retail supply chain sector converges in Nadarzyn from January 27 to 29 for FRANCZYZA Expo 2026. The trade fair brings together franchisors, consultants and technology vendors focused on scaling networked business models.
Practical information and venue
FRANCZYZA Expo 2026 runs at PTAK Warsaw Expo in Nadarzyn. The event schedule spans three days and is structured for B2B meetings, product demonstrations and sessions on network development. The venue provides dedicated exhibition halls and parking to handle multiple simultaneous tracks.
Sectors and exhibitor mix
Exhibitors range across food and beverage concepts, retail and convenience chains, educational franchises, fitness and leisure operators, and business services aimed at franchise networks. Technology vendors offering POS systems and digitalization tools for multi-site retail appear alongside manufacturers, distributors and consulting firms specialized in franchise development and financing.
Program highlights
The agenda includes conference sessions and an industry congress on business models that combine expert talks with practical case reviews. The trade fair also hosts an awards ceremony that recognizes standout products and exhibitors with medals and diplomas. Presentations tend to focus on franchise rollout, digital operations and supplier solutions for networked retail.
Key figures
The edition reports 4,276 attendees and 87 exhibitors. Those figures provide a measurable reference for planning meeting density and resource allocation during the three days.
B2B prospecting and commercial approach
Use a focused approach to maximize meetings. First, screen the exhibitor catalog and pre-book slots with priority targets. Second, structure demo sessions to 15 to 20 minutes centered on core value propositions and implementation steps. Third, collect leads digitally via short online forms and QR codes linking to product sheets or tailored offers. Fourth, schedule follow-up within 48 to 72 hours for high-priority leads and prepare concise post-show proposals.
What to present at your stand
Concise materials perform better than lengthy brochures. Prepare a one-page summary that explains the franchise format, investment band and support structure, plus a visual timeline for onboarding. For tech solutions emphasize concrete workflows such as POS setup, inventory controls and reporting dashboards. Keep demos hands-on and finish with specific next steps.
FRANCZYZA Expo 2026 gathers core actors of franchising and retail in Nadarzyn. For companies evaluating franchise expansion or seeking partners, prioritizing targeted meetings and practical demos will yield clearer outcomes than broad outreach. Check exhibitor listings and register via the official site at https://franczyzaexpo.pl/en
