The automotive aftersales market in Austria meets again in Salzburg from 20 to 23 January 2027. AutoZum Salzburg 2027 gathers manufacturers of parts, workshop equipment and service station solutions at the Messezentrum Salzburg.
Dates and venue for AutoZum Salzburg 2027
AutoZum runs from 20 to 23 January 2027 at Messezentrum Salzburg (Salzburg Exhibition Centre). The fair occupies multiple halls at Am Messezentrum 1, 5020 Salzburg.
What is on show and who exhibits
Exhibit categories include autoteile, workshop equipment, service station equipment, vehicle wash systems, accessories and vehicle customization. The exhibitor mix covers spare parts manufacturers, machinery suppliers and specialists in workshop and wash technology. Innovation-Area and Innovation-Stage indicate a focus on practical technical developments for aftersales.
Key figures for AutoZum 2027
- Exhibitors: 200
- Exhibition area: 25,000 m²
- Halls in the official tour: 7
In 2025 AutoZum attracted around 16,000 trade visitors, a reference point to estimate footfall and resource needs for commercial outreach.
Programme highlights and special zones
The event includes Innovation-Area, Innovation-Stage and the AutoZum-Award. It also features the Werkstattforum organized with A&W-Verlag, a forum aimed at workshop professionals and technical practitioners.
How to prepare B2B prospecting at AutoZum
Concrete steps to improve commercial outcomes:
- Map the catalog and prioritize exhibitors by product relevance. With seven halls in the route, plan short, focused visits.
- Book demo slots and request on-stand presentation times. Innovation zones are suitable for live demonstrations.
- Prepare concise technical datasheets and short case studies. Technical clarity speeds decision processes in aftersales procurement.
- Segment prospects by workshop size and by type of service station equipment to tailor proposals.
- Schedule prompt post-event follow-ups with concrete next steps, such as trial dates or on-site evaluations.
Complement stand activity with attendance at the Werkstattforum to reach operational profiles that may not visit commercial booths.
Final note and reference
AutoZum Salzburg 2027 concentrates technical supply and innovation for the automotive aftersales market in Austria. If your objective is to win workshop accounts or deploy wash and service station solutions, allocate time for both pavilion visits and the Werkstattforum. Complete details on exhibitors, participation terms and the hall plan are available at the official site http://www.autozum.at
