---
title: "B2B Event Marketing and ABM for Trade Shows | DataOrigin"
description: "Choose the trade shows worth your budget, build ABM audiences from real event data and prove the return of every show you attend."
canonical: https://dataorigin.es/en/solutions/b2b-marketing/
lang: en
site: https://dataorigin.es
llms: https://dataorigin.es/llms.txt
---
# Fill the pipeline before every trade show with accounts that fit

Every trade show is a campaign with a deadline. DataOrigin gives you the list of companies attending the event, scores it against your ideal customer profile and turns it into audiences ready for your ABM and demand gen campaigns, with the data to justify every euro spent.

[Try DataOrigin for free](https://dataorigin.es/app)  [Calculate the ROI of your next show](https://dataorigin.es/en/blog/trade-show-roi-calculator/)

![DataOrigin. Fill the pipeline before every trade show with accounts that fit](/assets/img/gallery/app-event-page.webp)

## What holds marketing back at events

### Budget decisions made blind

Choosing which shows to attend without knowing who exhibits or how many target accounts will be there is gambling, not planning.

### ABM audiences built by hand

Copying directories, cleaning spreadsheets and researching companies one by one takes days the campaign does not have.

### Booth ROI always in question

Without event data, the conversation with leadership runs on gut feeling. Every budget renewal starts from zero.

## From budget to campaign in four steps

1.  1

    ### Compare shows before committing budget

    See which events concentrate the most companies from your market by industry, country and size before booking the booth.

2.  2

    ### Build the audience, ranked by your ICP

    The full event list, enriched with firmographic data and scored by fit. Your campaign tiers, ready in minutes.

3.  3

    ### Launch pre-event campaigns

    Reach out by email, LinkedIn or the event app, or export the audience to HubSpot, Zoho or Pipedrive for your nurturing flows.

4.  4

    ### Measure and repeat

    With the ROI calculator and per-event data, every show leaves a measurable baseline for deciding the next one.


## An event campaign from start to finish

6 weeks out

### The right show

Marketing compares the semester's events by target accounts present and commits budget with data.

4 weeks out

### ABM audience in tiers

The event list, segmented by ICP: tier 1 gets a personalized sequence, tier 2 an email campaign, the rest retargeting.

2 weeks out

### Sequences live

Messages go out with the show as context and replies feed the sales team's calendar.

After the show

### Nurturing and ROI

Leads land in the CRM with their source, and the ROI calculator turns the show into numbers for leadership.

30,000+ Trade shows to compare

200+ Industries to segment

3 Export formats (CSV, Excel, Sheets)

3 CRMs for your nurturing

## Frequently asked questions

### How do I decide which trade shows deserve budget?

By comparing events in your industry by the number and profile of companies present. DataOrigin shows you which trade shows concentrate the most target accounts before you commit the spend.

### Can I build ABM audiences from a trade show?

Yes. Filter the companies at the event by your ICP and export the audience to CSV, Excel or Google Sheets, or sync it with HubSpot, Zoho or Pipedrive.

### How do I measure the return of a trade show?

Use the DataOrigin ROI calculator to estimate cost per lead and expected pipeline, and use event data to compare editions and shows against each other.

### Can I segment campaigns with this data?

Yes. Every company includes industry, country and size, so you can segment messaging by vertical or market without manual work.

## Related on DataOrigin

-   [Trade show ROI calculator](https://dataorigin.es/en/blog/trade-show-roi-calculator/)
-   [What B2B event marketing is](https://dataorigin.es/en/glossary/b2b-event-marketing/)
-   [What an ICP is and how to define one](https://dataorigin.es/en/glossary/ideal-customer-profile/)
-   [Trade show calendar](https://dataorigin.es/en/trade-show-calendar/)

## Make every trade show your best campaign

Sign up for free and build your next event campaign on the real list of companies that will be there.

[Try DataOrigin for free](https://dataorigin.es/app)