--- title: "How to Get Leads at WTM - World Travel Market 2026 | DataOrigin" description: "WTM - World Travel Market 2026 takes place from November 3 to 5, 2026 in London. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting." canonical: https://dataorigin.es/en/blog/wtm-world-travel-market-2026/ lang: en site: https://dataorigin.es llms: https://dataorigin.es/llms.txt --- ![WTM - World Travel Market 2026](/images/blog_events/wtm-world-travel-market.webp) # WTM - World Travel Market 2026 London, United Kingdom | From November 3 to 5, 2026 WTM - World Travel Market 2026 takes place from November 3 to 5, 2026 in London. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting. [Web](http://london.wtm.com) Tourism & TravelMarketing & Sales Joaquín Montesinos • Published September 10, 2026 Global travel is shifting toward more experiential itineraries and tech-driven distribution. Against that backdrop WTM - World Travel Market 2026 runs 3–5 November at ExCeL in London and concentrates international buying power in one venue. ## Dates and venue at ExCeL London WTM - World Travel Market 2026 takes place 3–5 November 2026 at ExCeL, London. The layout groups national pavilions, carriers, tour operators and technology stands to simplify targeted visiting routes. ## Key figures for WTM - World Travel Market 2026 The event gathers 46,500 attendees and 4,112 exhibitors. Organisers also report representation from over 180 countries and about 5,500 buyers, reflecting a broad international footprint. ## Exhibitor and buyer profile Exhibitors include national tourism boards, destination management companies, airlines, hotels and travel tech vendors. Buyers span travel agents, corporate travel teams and wholesale tour operators focused on cross-border procurement. ## Exhibition zones and content highlights WTM features dedicated areas such as WTM Travel Tech, which showcases digital solutions and AI applied to travel operations, and TrendFest, an experiential zone with cultural displays and live activations. These sections help delegates locate partners by commercial segment. ## Practical steps to prepare B2B prospecting at WTM 2026 - Define target markets and buyer types before arrival to prioritise meetings. - Schedule confirmed meetings using the show’s organiser tools and exhibitor contacts. - Prepare concise commercial one-pagers tailored by market and buyer profile. - Bring short case studies that demonstrate measurable outcomes for clients. WTM - World Travel Market 2026 assembles a dense mix of commercial and technological offers. For teams focused on B2B growth the priority is a tightly managed meeting plan and material that speaks directly to buyer needs. Visit the official site at [http://london.wtm.com](http://london.wtm.com) to complete registration and access exhibitor directories. ## Looking for the WTM - World Travel Market 2026 exhibitor list? Sign up for free on DataOrigin to check this trade show's companies as soon as they are available and explore hundreds of other shows. [See the full list](https://dataorigin.es/app) [See how sales teams use DataOrigin](https://dataorigin.es/en/solutions/sales-teams/) ## Frequently asked questions When is WTM - World Travel Market 2026? WTM - World Travel Market 2026 takes place from November 3 to 5, 2026 in London. How can I get the WTM - World Travel Market 2026 exhibitor list? Sign up for free on DataOrigin to check WTM - World Travel Market 2026's companies as soon as they are available and explore hundreds of other trade shows. ## Something else that might interest you. 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It's not just about being seen — it's about being remembered. At Data Origin, we help exhibitors and organizers turn events into data‑rich experiences that spark real business outcomes. ### Want to make your next trade show truly stand out? [Let's connect](https://dataorigin.es/en/contact-us/) Data Origin is an independent platform and is not affiliated with, endorsed by, sponsored by, or officially connected with WTM - World Travel Market 2026 or its organizer. All event names and trademarks belong to their respective owners and are used for identification purposes only. [See our Terms and Conditions.](https://dataorigin.es/en/terms/)