In October, Birmingham hosts a two-day event focused on learning and development with World of Learning 2026. The conference and exhibition run on 6 and 7 October at the National Exhibition Centre NEC and bring together suppliers, content and practical zones for L&D and HR professionals.
Practical information for the Birmingham dates
World of Learning 2026 takes place on 6 and 7 October 2026 at the NEC in Birmingham. The format pairs an exhibition with a conference programme and features interactive and immersive learning zones. Registration is listed as free on the official site and the organiser also promotes a summit in London in February 2027.
Exhibitors and audience profile
Event materials describe a lineup of suppliers offering learning products and services aimed at corporate L&D teams and HR functions. The audience profile highlights senior L&D decision makers as a primary target, which makes the show suitable for vendors selling enterprise solutions and implementation services.
Programme highlights and learning resources
The agenda combines exhibition halls with conference tracks and seminar content. The event promotes access to recorded webinars, a learning hub and a digital magazine that extend the show beyond the two days. A new strand called Workforce Solutions is announced for 2026 to showcase HR technology and services.
B2B outreach tactics for World of Learning 2026
Approach the event with specific commercial actions to convert contacts into opportunities
- Segment accounts. Select target sectors and organisation sizes where your solution has demonstrated impact. Request meetings with relevant stakeholders in advance.
- Prepare concise demos. Deliver short, problem-focused demonstrations and bring sector case studies that illustrate outcomes.
- Schedule actively. Block meeting slots and use exhibitor hours for in-depth product walkthroughs rather than casual handovers.
- Bring decision-makers. Ensure your stand team includes people authorised to agree next steps and technical staff to address deployment questions.
- Systematise follow-up. Use tailored content and a timed outreach sequence to move prospects through the sales funnel after the event.
Follow-up and next steps
Make use of the event’s recorded sessions and learning hub to nurture leads generated on site. Consider attending the London summit in February 2027 to maintain momentum across UK accounts. Plan meetings and collateral around the materials available on the event platform.
World of Learning 2026 provides a concentrated setting to test messages and product fit with institutional buyers in L&D. Register and check session details at https://www.learnevents.com to map your schedule at the NEC Birmingham.
