--- title: "World Business Forum Madrid 2026 Dates and Visitor Profile | DataOrigin" description: "World Business Forum Madrid 2026 takes place from November 17 to 18, 2026 in Madrid. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting." canonical: https://dataorigin.es/en/blog/world-business-forum-madrid-2026/ lang: en site: https://dataorigin.es llms: https://dataorigin.es/llms.txt --- ![World Business Forum Madrid 2026](/images/blog_events/world-business-forum-madrid.webp) # World Business Forum Madrid 2026 Madrid, Spain | From November 17 to 18, 2026 World Business Forum Madrid 2026 takes place from November 17 to 18, 2026 in Madrid. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting. [Web](https://www.wobi.com/wbf-madrid/) Consulting & Business Joaquín Montesinos • Published October 19, 2026 The global management agenda converges in Madrid in mid-November with a focus on leadership and organizational transformation. For 2026 the central theme is “Trascender”, aimed at exploring organizations without boundaries. ## Dates and venue for World Business Forum Madrid 2026 World Business Forum Madrid 2026 takes place on November 17 and 18, 2026 at Ifema Feria de Madrid. The two-day format targets executives seeking strategic frameworks and practical tools to lead in volatile environments. ## Program highlights and confirmed speakers The 2026 program orbits the theme Trascender. Confirmed speakers include Daniel Goleman on emotional intelligence, Rita McGrath on growth strategy, Carl Lewis on high performance and Zack Kass with a case linked to OpenAI. Other speakers are Chris Barton, Erin Meyer, Amy Gallo, Marcus Collins and the Osborne case with Sofía Osborne and Luis Huete. This lineup spans applied psychology for leadership, strategy, innovation and organizational change, helping attendees schedule meetings with contacts focused on operational solutions and cultural transformation. ## Key figures for World Business Forum Madrid 2026 The event brings together 2,000 executives in an experience designed to inspire new ways to lead, innovate and transform organizations. That scale frames the networking activity and the potential returns from a well-planned meeting agenda. ## Commercial prospecting and networking at WBF Madrid 2026 Arriving with clear objectives improves outcomes. Define six priority contacts and craft a short value message tailored to the problem you solve. Practical tactics: - Book pre-event meetings through the WOBI app or email and prioritize 20-minute slots. - Prepare a one-page dossier showing two impact cases relevant to mid-sized and large organizations. - In meetings, ask about metrics and decision timelines and close with an agreed next step. The cross-sector attendee mix creates opportunities for cross-selling if your pitch focuses on measurable results and organizational adaptability. ## Access, membership and what the ticket includes Ticketing is tiered with different service levels. Reference prices include GOLD Access at 2,500€ plus VAT and INDIVIDUAL Access at 1,945€ plus VAT during promotional periods. A PLATINUM Access offers extra benefits with prices available on the official site. Purchasing a ticket grants WOBI Membership, with on-demand access to content, year-round resources and exclusive events. Typical inclusions are simultaneous translation, coffee breaks, reserved lunch areas and a certificate of attendance for certain ticket types. ## Practical advice for visitors Arrive with meetings arranged and prioritize decision-makers. Use the on-demand platform before the event to brief yourself on sessions and prepare targeted questions for speakers or executives. If your goal is lead generation, combine attendance at headline sessions with one-to-one meetings and hand over concise materials featuring adaptable case studies. ## Final thought and official link For consulting and business strategy professionals the shift from resilience to transcendence requires converting ideas into measurable initiatives. Purchase tickets, download the brochure and check agenda and access options at the official site [https://www.wobi.com/wbf-madrid/](https://www.wobi.com/wbf-madrid/) to plan your participation effectively. ## Looking for the World Business Forum Madrid 2026 exhibitor list? Sign up for free on DataOrigin to check this trade show's companies as soon as they are available and explore hundreds of other shows. [See the full list](https://dataorigin.es/app/?lang=en) [See how sales teams use DataOrigin](https://dataorigin.es/en/solutions/sales-teams/) ## Capture the contacts at this trade show Scan badges and business cards with the free DataOrigin Lead Scanner app. Contacts stay only on your phone. [Get it on Google Play](https://play.google.com/store/apps/details?id=es.dataorigin.leadscanner&referrer=utm_source%3Ddataorigin_web%26utm_medium%3Dfair_page%26utm_campaign%3Dlead_scanner%26utm_content%3Dworld-business-forum-madrid-2026) [More about Lead Scanner](https://dataorigin.es/en/tools/trade-show-lead-scanner/) ## Frequently asked questions When is World Business Forum Madrid 2026? World Business Forum Madrid 2026 takes place from November 17 to 18, 2026 in Madrid. How can I get the World Business Forum Madrid 2026 exhibitor list? Sign up for free on DataOrigin to check World Business Forum Madrid 2026's companies as soon as they are available and explore hundreds of other trade shows. ## Something else that might interest you. [![The Largest B2B Trade Shows in Europe](/images/blog_events/fitur.webp) ### The Largest B2B Trade Shows in Europe Trade Shows](https://dataorigin.es/en/blog/largest-b2b-trade-shows-europe/)[![Events for Sports and Fitness Companies](/assets/img/gallery/blog/sector-deporte.webp) ### Events for Sports and Fitness Companies Sports & Fitness](https://dataorigin.es/en/blog/events-sports-fitness-sector/)[![Exhibiting or Walking the Show, Where the Better Leads Come From](/assets/img/gallery/blog/durante-feria-networking.webp) ### Exhibiting or Walking the Show, Where the Better Leads Come From Trade Shows B2B Sales Prospecting](https://dataorigin.es/en/blog/exhibiting-vs-walking-the-show/)[![Trade Show ROI Calculator](/images/blog_events/2026-02-22-euroshop-2026-euro26-tb24279.webp) ### Trade Show ROI Calculator](https://dataorigin.es/en/tools/trade-show-roi-calculator/) Exhibitions are evolving. It's not just about being seen — it's about being remembered. At Data Origin, we help exhibitors and organizers turn events into data‑rich experiences that spark real business outcomes. ### Want to make your next trade show truly stand out? [Let's connect](https://dataorigin.es/en/contact-us/) Data Origin is an independent platform and is not affiliated with, endorsed by, sponsored by, or officially connected with World Business Forum Madrid 2026 or its organizer. All event names and trademarks belong to their respective owners and are used for identification purposes only. [See our Terms and Conditions.](https://dataorigin.es/en/terms/)