Hospitality operations increasingly incorporate AI and automation across service and back of house. Against that backdrop Vorgeschmack 2026 runs from 7 to 10 November 2026 at Messezentrum Salzburg and frames the dialogue around technology supporting human-led hospitality.
Dates and venue for Vorgeschmack 2026 in Salzburg
Vorgeschmack 2026 is scheduled from 7 to 10 November 2026 at Messezentrum Salzburg. The exhibition center is listed as Messezentrum Salzburg GmbH at Am Messezentrum 1, 5020 Salzburg, Austria. The event footprint exceeds 45,200 square metres.
Exhibitors and visitor profile
The 2026 edition brings together 719 exhibitors and about 36,000 trade visitors. Participating companies span manufacturers of professional kitchen equipment, suppliers of room and bar supplies, and vendors delivering operational technology for hotels and restaurants.
Central theme and program focus
The stated theme is Die Neue Gastlichkeit - KI & Mensch which highlights integration of digital intelligence with human service. The program emphasizes automation, smart kitchen systems and service solutions that aim to streamline operations while keeping guest experience central.
Practical tips for B2B outreach at Vorgeschmack 2026
- Prioritise targets by product fit and buying authority. With 719 exhibitors you need a shortlist aligned to your offering.
- Design short measurable demos. In a trade environment focused on equipment and tech, concise demos that show time savings or performance gains work best.
- Bring technical datasheets and case studies. Buyers in Salzburg look for specifications and operational references rather than broad claims.
- Book meetings in advance and confirm them. The exhibitor portal supports scheduling and helps structure your visit.
Key figures summarising the event scale
The fair lists 719 exhibitors, roughly 36,000 trade visitors and more than 45,200 square metres of hall space. Those metrics shape logistics and the rhythm of four intensive trade days.
Closing note and official link
Approach Vorgeschmack 2026 with a concise commercial agenda and technical collateral if you target equipment, kitchen systems or hotel supplies. Full exhibitor lists, ticketing and access information are available on the official site at http://www.vorgeschmack.at
