--- title: "Umami Arena 2027 Dates and Visitor Profile | DataOrigin" description: "Umami Arena 2027 takes place from February 16 to 18, 2027 in Lillestrøm. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting." canonical: https://dataorigin.es/en/blog/umami-arena-2027/ lang: en site: https://dataorigin.es llms: https://dataorigin.es/llms.txt --- ![Umami Arena 2027](/images/blog_events/umami-arena.webp) # Umami Arena 2027 Lillestrøm, Norway | From February 16 to 18, 2027 Umami Arena 2027 takes place from February 16 to 18, 2027 in Lillestrøm. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting. [Web](https://umamiarena.no) Food & BeverageWine & Spirits Joaquín Montesinos • Published October 3, 2026 The Nordic food and drink sector converges in Lillestrøm from 16 to 18 February 2027. UMAMI Arena 2027 brings together manufacturers, distributors and suppliers focused on horeca and retail channels. ## Practical details for UMAMI Arena 2027 UMAMI Arena 2027 takes place at NOVA Spektrum in Lillestrøm. The venue address is listed as Messeveien 8, 2004 Lillestrøm. Opening hours are Friday 10.00 – 18.00 and Saturday and Sunday 10.00 – 17.00. Exhibitor services include NOVA Spektrum Design and NOVA Spektrum Service plus an online service shop for stand logistics. ## Program highlights announced The program includes named areas shown on the event site such as BAREN with sections for cider, beer, wine and spirits, the Wine Street and the new Beer Boulevard. UMAMI Scene provides short presentation slots and can be booked as “låne scenetid”. The Pizza Champion Cup runs on 16 and 17 February with national and European competition elements. The lineup also lists barbecue expert Craig Whitson and a German pavilion developed in cooperation with the Norwegian-German Chamber of Commerce. ## Exhibitor profile and sector focus Product categories on the site cover food, drink, machinery, equipment, hygiene solutions, interior and outdoor concepts, packaging and production. Exhibitors range from product manufacturers and equipment suppliers to importers and distributors of wine and spirits, plus startup showcases. Those segments are colocated to facilitate product sourcing and supplier benchmarking across the Nordic market. ## B2B prospecting at UMAMI Arena 2027 Use the exhibitor list and market kit to map targets before the event. Prioritize visits to Wine Street and Beer Boulevard when your product mix matches those channels. Book meetings in advance and prepare concise product sheets with SKU, price bands and distribution channels. Consider applying for stage time on UMAMI Scene for a focused demo. For logistics, explore NOVA Spektrum Service offerings to minimize setup issues and use the online shop for additional stand services. Define a post-event follow up plan with clear next steps and timelines to convert contacts into commercial opportunities. ## Closing note and official link For program details, exhibitor listings and stand services consult the official site [https://umamiarena.no](https://umamiarena.no) and schedule meetings ahead of travel to make the most of UMAMI Arena 2027. ## Imágenes ![](/images/blog_events/umami-arena-tysk-pav-illustrasjon-ai-str-riktig-1920-768x432.webp) ## Looking for the Umami Arena 2027 exhibitor list? Sign up for free on DataOrigin to check this trade show's companies as soon as they are available and explore hundreds of other shows. [See the full list](https://dataorigin.es/app?lang=en) [See how sales teams use DataOrigin](https://dataorigin.es/en/solutions/sales-teams/) ## Frequently asked questions When is Umami Arena 2027? Umami Arena 2027 takes place from February 16 to 18, 2027 in Lillestrøm. How can I get the Umami Arena 2027 exhibitor list? Sign up for free on DataOrigin to check Umami Arena 2027's companies as soon as they are available and explore hundreds of other trade shows. ## Something else that might interest you. 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At Data Origin, we help exhibitors and organizers turn events into data‑rich experiences that spark real business outcomes. ### Want to make your next trade show truly stand out? [Let's connect](https://dataorigin.es/en/contact-us/) Data Origin is an independent platform and is not affiliated with, endorsed by, sponsored by, or officially connected with Umami Arena 2027 or its organizer. All event names and trademarks belong to their respective owners and are used for identification purposes only. [See our Terms and Conditions.](https://dataorigin.es/en/terms/)