The Nordic food and drink sector converges in Lillestrøm from 16 to 18 February 2027. UMAMI Arena 2027 brings together manufacturers, distributors and suppliers focused on horeca and retail channels.
Practical details for UMAMI Arena 2027
UMAMI Arena 2027 takes place at NOVA Spektrum in Lillestrøm. The venue address is listed as Messeveien 8, 2004 Lillestrøm. Opening hours are Friday 10.00 – 18.00 and Saturday and Sunday 10.00 – 17.00. Exhibitor services include NOVA Spektrum Design and NOVA Spektrum Service plus an online service shop for stand logistics.
Program highlights announced
The program includes named areas shown on the event site such as BAREN with sections for cider, beer, wine and spirits, the Wine Street and the new Beer Boulevard. UMAMI Scene provides short presentation slots and can be booked as “låne scenetid”. The Pizza Champion Cup runs on 16 and 17 February with national and European competition elements.
The lineup also lists barbecue expert Craig Whitson and a German pavilion developed in cooperation with the Norwegian-German Chamber of Commerce.
Exhibitor profile and sector focus
Product categories on the site cover food, drink, machinery, equipment, hygiene solutions, interior and outdoor concepts, packaging and production. Exhibitors range from product manufacturers and equipment suppliers to importers and distributors of wine and spirits, plus startup showcases.
Those segments are colocated to facilitate product sourcing and supplier benchmarking across the Nordic market.
B2B prospecting at UMAMI Arena 2027
Use the exhibitor list and market kit to map targets before the event. Prioritize visits to Wine Street and Beer Boulevard when your product mix matches those channels. Book meetings in advance and prepare concise product sheets with SKU, price bands and distribution channels.
Consider applying for stage time on UMAMI Scene for a focused demo. For logistics, explore NOVA Spektrum Service offerings to minimize setup issues and use the online shop for additional stand services.
Define a post-event follow up plan with clear next steps and timelines to convert contacts into commercial opportunities.
Closing note and official link
For program details, exhibitor listings and stand services consult the official site https://umamiarena.no and schedule meetings ahead of travel to make the most of UMAMI Arena 2027.
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