The Scandinavian outbound travel market convenes for a one-day B2B meeting in Stockholm on 12 November 2026. The event gathers international suppliers and Nordic buyers at Annexet in Stockholm Globe City.
Practical information for Stockholm
The meeting runs for one day on 12 November 2026 at Annexet, Avicii Arena, Arenatorget 1 in Johanneshov. Organizers use an event platform for registration and pre-scheduled meetings, accessible via the official site.
Exhibitor mix and audience profile
The show brings destinations, hotels, incoming operators and other tourism suppliers together with agents, tour operators and MICE professionals from the Scandinavian market. Exhibitor listings show 200 companies. The 2025 edition attracted over 1,000 visitors across the day, indicating a concentrated exposure opportunity.
Event format and content
Travel News Market balances pre-arranged meetings with free-flow networking. Content is delivered through Travel News Studio, a seminar program covering sector developments. The organizers indicate the programme will be published shortly on the event platform.
How to prepare B2B prospecting at TNM
Use the platform to schedule meetings in advance and prioritize contacts by market and product fit. Prepare concise commercial one-pagers with rates and booking conditions. Set a clear objective for each meeting, for example an agreement on a trial booking or a follow-up pilot, and define a post-event outreach timeline with named contacts.
Key figures
- Exhibitors confirmed 200.
- Over 1,000 visitors recorded in 2025.
Final note and official link A single-day format with a dense exhibitor roster concentrates opportunities to test the Scandinavian outbound channel. Registration, platform access and event details are available at https://travelnewsmarket.se.
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