Late February places a focused agricultural gathering in St. Gallen where livestock, crop production and machinery intersect. From 25 to 28 February 2027, Tier & Technik 2027 brings together producers, equipment suppliers and specialty crop specialists for practical demonstrations and business meetings.
Dates and venue for Tier & Technik 2027
Tier & Technik 2027 runs from 25 to 28 February 2027 in St. Gallen. The event is hosted at Olma Messen St. Gallen, covering exhibition halls and demonstration areas that concentrate the technical and commercial offerings.
Sectors and exhibitor profile
The trade show focuses on four concrete areas: livestock, agricultural production, specialty crops and agricultural machinery. The exhibitor list highlights suppliers of barn equipment, crop management solutions and implement manufacturers. Companies selling inputs or agri-tech will find a concentrated professional audience.
Program elements and featured activities
The program includes thematic elements such as Agro-Star and industry awards that appear in the official agenda. There are dedicated presentation areas and equipment demonstration zones showing products in practical use. Speaker listings and the site map are available on the event website to plan visits and company meetings.
Key figures
The fair gathers 35,000 visitors and is presented as the 25th international trade fair for its thematic mix. That attendance level shapes the commercial rhythm across the four days.
How to prepare B2B outreach at Tier & Technik 2027
- Set priorities before arrival. Use the exhibitor directory to identify 10 target companies and request meetings in advance.
- One-page technical briefs. Carry a concise technical sheet per product with performance data, comparisons and reference cases to enable fast, informed conversations.
- Demos and time slots. If you present machinery, arrange demo slots and clearly communicate duration and space needs when booking meetings. Live demos attract decision makers more effectively than printed material.
- Follow-up template. Prepare a follow-up email summarizing the meeting, linking to technical sheets and proposing next steps. Send it within 48 hours of contact.
- Team roles. Assign booth responsibilities: reception, demos and appointment management to avoid overlaps and missed leads.
Final note and where to check details
Tier & Technik 2027 concentrates technical supply and applied debates for production and livestock management. For teams targeting qualified leads in machinery or specialty crop inputs, early meeting scheduling and disciplined follow-up are decisive. Check the agenda, site map and exhibitor list on the official site http://tierundtechnik.ch/de to organize visits and coordinate meetings.
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