The meetings and events sector demands faster procurement cycles and clearer sourcing. The Meetings Show - Europe 2027 takes place from 23 to 24 June 2027 at ExCeL London and gathers buyers, venues and suppliers working in events, marketing and meetings tourism.
Practical dates and venue notes
The Meetings Show - Europe 2027 runs on Wednesday 23 June and Thursday 24 June at ExCeL London. Opening hours are 9:30am to 5:30pm on the first day and 9:30am to 5:00pm on the second day. Aligning your schedule with these times helps secure meetings and stand visits.
Key numbers
Official figures list 1,182 buyers, 575 exhibitors and 4,292 unique attendees. Those metrics sketch the scale of commercial exchange and the operational intensity to expect on the show floor.
Exhibitor and visitor makeup
The show brings together event organisers, event marketing agencies, venue suppliers, meetings technology providers and ancillary services such as production and catering. Visitors include hosted buyers enrolled in dedicated programmes as well as visiting buyers searching for contract-ready solutions.
Programmes and on-site resources
The event programme features a hosted buyer scheme, an education schedule with practical sessions, the Tomorrow’s Talent initiative for emerging professionals and on-demand sustainability courses. The organisers also publish a playbook and session summaries to support pre-event planning.
Practical B2B prospecting tips for The Meetings Show - Europe 2027
- Prioritise contacts by day. With a high buyer count, allocate time slots for top prospects and follow-ups.
- Bring concise demos and case studies tailored to buyer needs rather than long sales decks.
- Match outreach to programme topics to increase relevance in conversations.
- Reserve time for hosted buyer meetings while keeping flexibility for walk-up appointments.
Use the event tools to gain advantage
The Meetings Show provides digital tools and AI-driven summaries of sessions plus an official gallery and playbook. Register on the event platform early to build your agenda and identify high-value contacts ahead of arrival.
Final note and official link
For teams targeting event contracts or venue placements, enter the show with a booked meeting plan and tangible procurement examples. Full event and registration details are available at http://www.themeetingsshow.com, where you can align your schedule to the published programmes and buyer sessions.
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