Nordic dental professionals concentrate part of their annual training and procurement cycle in November. The event combines a three-day lecture programme with a two-day exhibition aimed at clinical and laboratory audiences.
Dates and venue for The Finnish Dental Congress and Exhibition 2026
Lectures run from 4 to 6 November and the exhibition is scheduled for 5 and 6 November. The venue is the Helsinki Fair Centre, operated by Messukeskus as an expo and convention facility.
Professional profiles attending
The convention brings together dentists, dental assistants, oral hygienists, dental technicians and students, according to the organiser. An educational event called Oral Health runs concurrently for hygienists and dental nurses, creating additional relevance for suppliers of hygiene products and clinical consumables.
Programme highlights
The three-day lecture programme is organised by the Finnish Dental Society Apollonia. Academic sessions sit alongside exhibition halls where manufacturers and distributors present clinical equipment, laboratory solutions and consumables. The exhibition area is concentrated on the final two days and functions as the main commercial marketplace of the event.
B2B prospecting tactics for exhibitors
Define target segments before the event and book meetings with clinics and labs in advance. Tactics that work in a dental fair environment include:
- Using the exhibitor platform to schedule one-to-one meetings with clinic managers and technical buyers.
- Running short, repeatable product demos at the stand to reach several decision makers per hour.
- Bringing controlled sample kits and technical documentation that enable on-site decisions.
- Preparing tailored offers for students and small clinics with clear ordering terms.
Reserve technical demos during quieter hours and keep mornings for confirmed meetings. Coordination with the Apollonia programme helps align staff presence at relevant sessions and increases the chance of meeting visiting clinicians.
Practical notes for logistics and follow-up
Confirm stand installation and freight deadlines with Messukeskus ahead of 4 November. For heavy equipment arrange transport and installation slots early. After the event, prioritise a follow-up plan with concrete proposals and scheduled technical visits to convert leads generated on site.
Final recommendation and official link
For companies that supply clinical equipment, laboratory technologies or hygiene consumables the event merges training and commerce in one calendar slot. Registration, exhibitor information and the detailed programme are available on the official site http://hammaslaakaripaivat.messukeskus.com/en.
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