--- title: "How to Get Leads at The Cake and Bake Show 2026 | DataOrigin" description: "The Cake and Bake Show 2026 takes place from November 26 to 29, 2026 in London. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting." canonical: https://dataorigin.es/en/blog/the-cake-and-bake-show-2026/ lang: en site: https://dataorigin.es llms: https://dataorigin.es/llms.txt --- ![The Cake and Bake Show 2026](/images/blog_events/the-cake-and-bake-show.webp) # The Cake and Bake Show 2026 London, United Kingdom | From November 26 to 29, 2026 The Cake and Bake Show 2026 takes place from November 26 to 29, 2026 in London. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting. [Web](http://www.thecakeandbakeshow.co.uk) Food & Beverage Joaquín Montesinos • Published September 23, 2026 November brings home bakers and industry professionals together in London for demonstrations, shopping and hands-on sessions. The Cake and Bake Show 2026 occupies Olympia Exhibition Centre with programming aimed at both hobbyists and catering suppliers. ## Practical details at Olympia The show runs from 26 to 29 November 2026 at Olympia Exhibition Centre, Hammersmith Road, London W14 8UX. Opening hours are 10:00 to 17:00 each day. Ticketing includes VIP options from £55 and general admission from £16. Group bookings are available for parties of 10 or more. ## Exhibitors and product mix Exhibitors span equipment manufacturers, ingredient suppliers and artisan producers. The official exhibitor selection includes household and specialist brands such as KitchenAid, Lissie Lou, Sweet Stamp, Luxardo, Wright’s Baking, Dummies Direct and Quarter Past. That mix serves retailers, small-scale producers and serious hobby bakers. ## Highlighted activities and formats The 2026 program adds interactive formats and new competitions. Notable items listed for the show include the Home Baker of The Year competition, Cake Creation Live which showcases live decorating, The Home Bake Kitchen for recipe demonstrations, workshops in biscuit and cake decorating, and family-friendly zones like the Sprinkles Library. Celebrity guests and baking experts appear across live stages. ## Preparing B2B prospecting at the show Approach the fair with a concise, measurable plan. - Curate a demonstration set of products that illustrate margins and scalability. Travel light and promote best-sellers. - Book short demo slots and invite potential buyers in advance. A five-minute focused demo is often more effective than an open chat. - Use a bespoke landing page or discount code tied to the show to capture leads and measure interest. - Staff the stand with a sales closer and a technical expert to answer operational questions quickly. - Schedule follow-up actions to occur within 72 hours and prepare email templates and next-step offers. ## Visitor information that matters Workshops and masterclasses frequently require prior booking. VIP tickets include fast-track entry, VIP lounge access and perks designed for a hands-free day. For practical planning consult ticket options and workshop sign-up on the official site. ## Closing note For suppliers to bakery and catering channels the show is best approached with product focus and prebooked demos rather than ad hoc outreach. Organize samples, a clear follow-up sequence and measurable offers before you travel. Book tickets, exhibitor information and the full program at [http://www.thecakeandbakeshow.co.uk](http://www.thecakeandbakeshow.co.uk) and plan your stand time accordingly. ## Imágenes ![](/images/blog_events/the-cake-and-bake-show-filters-no-upscale.webp) ## Looking for the The Cake and Bake Show 2026 exhibitor list? Sign up for free on DataOrigin to check this trade show's companies as soon as they are available and explore hundreds of other shows. [See the full list](https://dataorigin.es/app) [See how sales teams use DataOrigin](https://dataorigin.es/en/solutions/sales-teams/) ## Frequently asked questions When is The Cake and Bake Show 2026? The Cake and Bake Show 2026 takes place from November 26 to 29, 2026 in London. How can I get the The Cake and Bake Show 2026 exhibitor list? Sign up for free on DataOrigin to check The Cake and Bake Show 2026's companies as soon as they are available and explore hundreds of other trade shows. ## Something else that might interest you. 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It's not just about being seen — it's about being remembered. At Data Origin, we help exhibitors and organizers turn events into data‑rich experiences that spark real business outcomes. ### Want to make your next trade show truly stand out? [Let's connect](https://dataorigin.es/en/contact-us/) Data Origin is an independent platform and is not affiliated with, endorsed by, sponsored by, or officially connected with The Cake and Bake Show 2026 or its organizer. All event names and trademarks belong to their respective owners and are used for identification purposes only. [See our Terms and Conditions.](https://dataorigin.es/en/terms/)