--- title: "Spring Fair 2027 Dates and Visitor Profile | DataOrigin" description: "Spring Fair 2027 takes place from February 7 to 10, 2027 in Birmingham. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting." canonical: https://dataorigin.es/en/blog/spring-fair-2027/ lang: en site: https://dataorigin.es llms: https://dataorigin.es/llms.txt --- ![Spring Fair 2027](/images/blog_events/spring-fair.webp) # Spring Fair 2027 Birmingham, United Kingdom | From February 7 to 10, 2027 Spring Fair 2027 takes place from February 7 to 10, 2027 in Birmingham. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting. [Web](http://www.springfair.com) Retail & Consumer GoodsFashionHome & Decor Joaquín Montesinos • Published October 2, 2026 UK retail sourcing for spring focuses on Birmingham, where buyers and wholesale brands align seasonal assortments. Spring Fair 2027 brings together over 1,500 brands with an audience exceeding 40,000 retail professionals. ## Dates and venue for Spring Fair 2027 Spring Fair 2027 runs from 7 to 10 February at the National Exhibition Centre in Birmingham. Opening hours are 9:00 to 18:00 Sunday to Tuesday and 9:00 to 16:00 on Wednesday. ## Sectors and attendee profile at Spring Fair 2027 The show covers home and design, gifts, fashion and everyday essentials. Attendees include buying directors from department stores, independent owners, garden centre teams and online retailers. The event features a significant international presence with representation from over 120 countries. ## Key numbers for this edition More than 1,500 brands will exhibit and the buyer attendance exceeds 40,000. The event reflects a long tradition with 76 years of retail connections. ## Live content across the five stages at Spring Fair 2027 Five live stages host over 120 retail leaders delivering trend forecasts, practical masterclasses and keynote talks. Sessions are free with registration and designed to support buying decisions on the show floor. ### How content supports buyers and exhibitors Content ranges from trend forecasting to practical buying guidance, helping buyers spot ranges to order and exhibitors to position collections for wholesale accounts. ## Tactical tips to prepare B2B outreach - Set daily priorities by category and mark target stands to visit. - Prepare product sheets with wholesale pricing and account terms to convert conversations into orders. - Tailor your approach to different buyer types found at the show, from large chains to independents. - Use buyers lounges and dedicated meeting areas to lock in follow up actions. Final note: Spring Fair 2027 concentrates catalogue discovery, purchasing activity and practical insight in one venue. Register and view halls and schedules at [http://www.springfair.com](http://www.springfair.com) to plan sector routes and meetings before you travel. ## Looking for the Spring Fair 2027 exhibitor list? Sign up for free on DataOrigin to check this trade show's companies as soon as they are available and explore hundreds of other shows. [See the full list](https://dataorigin.es/app?lang=en) [See how sales teams use DataOrigin](https://dataorigin.es/en/solutions/sales-teams/) ## Frequently asked questions When is Spring Fair 2027? Spring Fair 2027 takes place from February 7 to 10, 2027 in Birmingham. How can I get the Spring Fair 2027 exhibitor list? Sign up for free on DataOrigin to check Spring Fair 2027's companies as soon as they are available and explore hundreds of other trade shows. ## Something else that might interest you. 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At Data Origin, we help exhibitors and organizers turn events into data‑rich experiences that spark real business outcomes. ### Want to make your next trade show truly stand out? [Let's connect](https://dataorigin.es/en/contact-us/) Data Origin is an independent platform and is not affiliated with, endorsed by, sponsored by, or officially connected with Spring Fair 2027 or its organizer. All event names and trademarks belong to their respective owners and are used for identification purposes only. [See our Terms and Conditions.](https://dataorigin.es/en/terms/)