--- title: "How to Get Leads at SportCities 2026 | DataOrigin" description: "SportCities 2026 takes place from October 21 to 22, 2026 in Valladolid. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting." canonical: https://dataorigin.es/en/blog/sportcities-2026/ lang: en site: https://dataorigin.es llms: https://dataorigin.es/llms.txt --- ![SportCities 2026](/images/blog_events/sportcities.webp) # SportCities 2026 Valladolid, Spain | From October 21 to 22, 2026 SportCities 2026 takes place from October 21 to 22, 2026 in Valladolid. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting. [Web](https://sportcitiesexpo.com/en/) Sports & Fitness Joaquín Montesinos • Published September 28, 2026 Cities are rethinking sports spaces to combine sustainability with everyday use. SportCities 2026 takes place on 21 and 22 October in Valladolid and gathers manufacturers, public authorities and facility managers under a professional B2B setting. ## Dates and venue for SportCities 2026 SportCities 2026 runs from 21 to 22 October at Feria de Valladolid. The event uses the SC365 digital platform so attendees can plan meetings, explore exhibitors and follow the programme. ## Who exhibits and what they show The exhibitor mix focuses on infrastructure, equipment and services for sports venues and active leisure. Expect suppliers of surface materials and furniture, technology providers for venue management, equipment manufacturers for activities and consultancies on public space activation. The configuration promotes dialogue between brands, operators and municipal clients. ## Programme elements and digital tools Content at SportCities 2026 is structured across specialist forums: SPORTFRIENDLY Cities Forum, SPORTECH Lab Forum, SPORTAINTMENT Venues Forum, FITNESS4Cities Forum and HOSPITALITY & SPORT TRAVEL Forum. The event also features a Showroom and the Sportcities Match service to facilitate B2B meetings. Sport climbing is the guest discipline for 2026, highlighting applications to urban spaces and grassroots activation. The SC365 platform supports scheduling and networking before and during the event. ## Key figures to know SportCities 2026 lists 100 exhibitors and 3,500 professional attendees. Previous communications also report digital reach and lead generation metrics that underline the fair’s professional scale. ## Practical tips for commercial prospecting Use SC365 to shortlist targets and fix meetings. Prepare concise technical sheets and short case studies that emphasize energy savings, accessibility and total cost of ownership, which are key decision criteria for municipal buyers and facility operators. Prioritize live demonstrations and samples that show durability and maintenance implications. Structure stand conversations around procurement: budget holder, implementation timing and financing schemes. For technology solutions, present integration examples and usage data that support claims. ## Closing thought and official link SportCities 2026 frames the sector’s current priorities around efficiency, inclusive access and adaptable management models for sports and leisure spaces. If your work involves construction, equipment or services for facilities, use the event’s tools and forums to move concrete projects forward. Official information and registration are available at [https://sportcitiesexpo.com/en/](https://sportcitiesexpo.com/en/). ## Imágenes ![](/images/blog_events/sportcities-sportfriendly-1.webp) ## Looking for the SportCities 2026 exhibitor list? Sign up for free on DataOrigin to check this trade show's companies as soon as they are available and explore hundreds of other shows. [See the full list](https://dataorigin.es/app) [See how sales teams use DataOrigin](https://dataorigin.es/en/solutions/sales-teams/) ## Frequently asked questions When is SportCities 2026? SportCities 2026 takes place from October 21 to 22, 2026 in Valladolid. How can I get the SportCities 2026 exhibitor list? Sign up for free on DataOrigin to check SportCities 2026's companies as soon as they are available and explore hundreds of other trade shows. ## Something else that might interest you. 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It's not just about being seen — it's about being remembered. At Data Origin, we help exhibitors and organizers turn events into data‑rich experiences that spark real business outcomes. ### Want to make your next trade show truly stand out? [Let's connect](https://dataorigin.es/en/contact-us/) Data Origin is an independent platform and is not affiliated with, endorsed by, sponsored by, or officially connected with SportCities 2026 or its organizer. All event names and trademarks belong to their respective owners and are used for identification purposes only. [See our Terms and Conditions.](https://dataorigin.es/en/terms/)