Europe’s business tourism segment concentrates suppliers and venues in a few targeted fairs. In mid November Paris hosts a dedicated show for planners, agencies and corporate teams that procure seminars and congresses.
Dates and venue for Séminaire Expo 2026
Séminaire Expo 2026 runs from 17 to 19 November at Paris Expo Porte de Versailles, Hall 4. Opening hours are Tuesday 17 and Wednesday 18 from 10:00 to 19:00 and Thursday 19 from 10:00 to 17:00. The show is organised alongside Heavent Paris and Affaire de Cadeaux, creating cross-traffic with communication and loyalty solution audiences.
Exhibitors and visitor profile
Exhibitors include venues, event agencies, technical service providers, hotels and business tourism specialists. Visitors are mainly decision makers from companies and agencies, including procurement, marketing, communications and HR functions who select locations and suppliers for corporate events.
Key figures
Official figures communicated for the exhibition record around 20,000 participants and roughly 60 exhibitor stands. Those numbers make Séminaire Expo 2026 a concentrated meeting point for buyers and prescribers in the MICE market.
How to prepare B2B prospecting in Paris
- Target by role. Focus on procurement and agencies for venue contracts and on marketing and communications for creative and experiential offers.
- Book one to one meetings in advance. Use the premium one to one meeting formats and coordinate times across the three days to secure uninterrupted conversations.
- Bring concise commercial dossiers. Offer one-page technical sheets, sample budgets and visual references that show setups and sustainability options.
- Standardise offers for quick answers. Prepare clear pricing bands and modular packages so you can issue proposals on site.
- Use the parallel shows. Cross-check exhibitor lists from Heavent Paris and Affaire de Cadeaux to detect partnership or upsell opportunities.
Practical notes for participants
The event takes place at Paris Expo Porte de Versailles, Hall 4, 2 Place de la Porte de Versailles. Exhibitors should confirm technical services and logistics deadlines with the venue ahead of arrival. The exhibition maintains a professional visitor registration system aimed at commercial meetings.
Closing note
For suppliers of venues, technical services or corporate event solutions, Séminaire Expo 2026 concentrates relevant buyers in a tight timeframe. Organise your agenda, prepare turnkey commercial materials and pre-book meetings through the official channels available at http://www.seminaire-expo.fr/en to maximise contact time.
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