The rapid adoption of AI and the tighter alignment between sales and marketing are shaping priorities for 2027. Sales & Marketing Expo 2027 takes place 24 to 25 February 2027 at Kista Mässan in Stockholm and gathers hands-on resources for B2B commercial teams.
Dates and venue for Sales & Marketing Expo 2027
The show runs at Kista Mässan across two days, 24 and 25 February 2027. It runs alongside Stockholm Business Expo and Möten & Event, creating an overlap of audiences and offerings under the same roof.
Key figures and scope
The organizers list 3,400 visitors, 150 exhibitors and 150 speakers. The layout combines an exhibition floor with multiple open stages that deliver talks and sessions free of charge to attendees.
What to expect from stages and program
The schedule includes more than 100 open-stage sessions across the show floor. Confirmed speakers include Anders Bagge and Göran Sällvin, addressing topics from creativity in commercial work to pragmatic uses of AI to align marketing and sales. The program also features matchmaking tools and evening networking events to support targeted meetings.
Exhibitor profile and sectors represented
The 150 exhibitors cover marketing technology vendors, sales automation platforms, content agencies and analytics consultancies. The emphasis is on solutions that support commercial digitalization, from automation to customer experience services.
Prospecting and networking tactics for the show
The event design facilitates short, scheduled interactions. The show provides digital matchmaking to arrange meetings between exhibitors and visitors, plus mingles on the first day for follow-up conversations.
Concrete actions before and during the show
- Target list. Identify exhibitors and sessions that provide concrete reasons to follow up.
- Book meetings early using the event’s matchmaking platform.
- Short pitch. Prepare a 30-second value statement focused on a measurable outcome.
- Shareable assets. Bring use cases and clear metrics in digital format for immediate follow-up.
- Timebox meetings to 20 minutes and reserve a slot for quick qualification calls with promising leads.
Why it matters for commercial teams in 2027
Content on AI and operational tools gives teams practical input to apply new technologies without losing sales focus. Open stages allow quick validation of approaches and assessment of tools for rapid implementation.
Closing and registration details
If your aim is to build tangible pipeline and evaluate applicable tech, Sales & Marketing Expo 2027 gathers relevant suppliers and content at Kista Mässan. Check the program, secure your place and arrange meetings via the official site http://salesmarketingexpo.se to map a productive two-day agenda.
