The regional travel and hospitality market concentrates product launches and commercial agendas in late February in Belgrade. Sajam Turizma 2027 takes place from 25 to 28 February in Belgrade and brings together inbound tourism operators, travel agencies and HoReCa suppliers. The event lists 30,000 visitors and 2,000 exhibitors.
Practical information for Sajam Turizma 2027
The fair is held at the Belgrade Fair Grounds at Bulevar vojvode Mišića 14. Opening hours combine extended days with an earlier closing on the final day, including schedules of 10:00 to 19:00 and 10:00 to 18:00 on the last day. Organizer contact is turizam@sajam.rs and phones +381 11 2655 206, +381 11 2655 307, +381 11 2655 521.
Key figures and event format
Sajam Turizma 2027 reports 30,000 visitors and 2,000 exhibitors. Recent editions have included thousands of B2B meetings arranged within the venue, reinforcing the commercial orientation of the fair and the opportunity for scheduled business encounters.
Exhibitor and visitor profile in Belgrade
Exhibitors span national and regional tourism boards, hotel chains and independent properties, wholesale and retail travel agencies, and suppliers of hospitality equipment. The integrated HoReCa section attracts procurement managers looking for machinery, tableware and technical solutions for restaurants and hotels. Prior identification of exhibiting companies improves prospecting efficiency.
B2B outreach tactics for Sajam Turizma 2027
Focused planning yields better results. Practical steps
Before the fair
- Consult the exhibitor list and mark target companies. The organizer publishes exhibitor applications and visitor accreditation forms.
- Prepare three tailored value propositions for tour operators, hotel chains and HoReCa suppliers.
On site
- Book meetings with priority targets and leave room for walk-in contacts.
- Capture contact details in a single CRM entry to enable immediate follow-up.
After the fair
- Send proposals within the week after the event to leverage meeting momentum.
The fair facilitates structured B2B encounters, so bringing clear commercial material and time-limited offers can speed deal closure.
HoReCa and technical areas at the fair
Sajam Turizma 2027 includes the HoReCa equipment fair, which draws buyers of both services and technical goods. Locating the HoReCa pavilion on the floorplan in advance reduces wasted time and concentrates visits on procurement decision makers.
Final note and official link
For companies targeting markets in Southeast Europe, presence at Sajam Turizma 2027 requires a defined target list and a meeting schedule. Check participation requirements and accreditation details on the official website to finalise logistics and commercial planning http://beogradskisajamturizma.rs/en
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