--- title: "How to Get Leads at Prowinter 2027 | DataOrigin" description: "Prowinter 2027 takes place from January 10 to 12, 2027 in Bolzano. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting." canonical: https://dataorigin.es/en/blog/prowinter-2027/ lang: en site: https://dataorigin.es llms: https://dataorigin.es/llms.txt --- ![Prowinter 2027](/images/blog_events/prowinter.webp) # Prowinter 2027 Bolzano, Italy | From January 10 to 12, 2027 Prowinter 2027 takes place from January 10 to 12, 2027 in Bolzano. Learn about the attendee profile, tickets, and how to prepare your B2B prospecting. [Web](http://www.fierabolzano.it/en/prowinter) Retail & Consumer Goods Joaquín Montesinos • Published September 26, 2026 The winter sports retail season opens in January and Bolzano hosts one of the early industry gatherings. Prowinter 2027 keeps a compact, business-focused format that brings together manufacturers, distributors, retailers and rental professionals. ## Dates and venue for Prowinter 2027 at Fiera Bolzano Prowinter 2027 runs from 10 to 12 January at Fiera Bolzano. The three-day schedule concentrates commercial activity for suppliers and buyers in the winter sports and outdoor segments. ## Who exhibits and who attends Exhibitors include makers of ski and outdoor gear, apparel brands, retailers and rental operators. The show reports an international profile with more than 30% of exhibitors coming from abroad and an increasing presence of global brands. ## Program highlights and dedicated zones in 2027 The outdoor hall grows this year in collaboration with MagNet and Italian Outdoor Group. The show also hosts the Scandinavian Village created with Huginbiz and features initiatives such as Prowinter goes Outdoor and the Ski Industry Climate Summit. These focused areas help route buyers according to product interest and origin. ## How to prepare B2B prospecting at Prowinter - Block meetings before arrival. Secure time slots with distributors and key retail chains on day one. - Bring concise commercial dossiers with technical specs, MSRP and rental terms where relevant. - Prioritize in-stand demos and visual merchandising. Winter collections and rental solutions need hands-on presentation to convince store managers. - Tailor your pitch by zone. Sections like the Scandinavian Village attract distinctive buyers; adjust offers and messaging accordingly. ## Key figures and sector voices Prowinter 2027 is structured as a three-day B2B fair and emphasizes international participation with over 30% foreign exhibitors. Several brand managers quoted by the organisers highlight growth in exhibition space and the fair’s role in the Italian and international market. ## Closing note and official link For companies targeting ski retail, rental and outdoor channels at the start of the commercial year, the practical step is to arrive with meetings booked and product demos ready. Find exhibitor lists, accreditation and practical information at the official website [http://www.fierabolzano.it/en/prowinter](http://www.fierabolzano.it/en/prowinter) ## Looking for the Prowinter 2027 exhibitor list? Sign up for free on DataOrigin to check this trade show's companies as soon as they are available and explore hundreds of other shows. [See the full list](https://dataorigin.es/app) [See how sales teams use DataOrigin](https://dataorigin.es/en/solutions/sales-teams/) ## Frequently asked questions When is Prowinter 2027? Prowinter 2027 takes place from January 10 to 12, 2027 in Bolzano. How can I get the Prowinter 2027 exhibitor list? Sign up for free on DataOrigin to check Prowinter 2027's companies as soon as they are available and explore hundreds of other trade shows. ## Something else that might interest you. 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It's not just about being seen — it's about being remembered. At Data Origin, we help exhibitors and organizers turn events into data‑rich experiences that spark real business outcomes. ### Want to make your next trade show truly stand out? [Let's connect](https://dataorigin.es/en/contact-us/) Data Origin is an independent platform and is not affiliated with, endorsed by, sponsored by, or officially connected with Prowinter 2027 or its organizer. All event names and trademarks belong to their respective owners and are used for identification purposes only. [See our Terms and Conditions.](https://dataorigin.es/en/terms/)