Convenience retail and beverage distribution concentrate commercial activity that shapes assortments and agreements for the point of sale. On September 16 and 17, 2026 Munich hosts a new edition of the trade fair dedicated to those segments.
Practical information for the 2026 edition
PRO FachHANDEL 2026 takes place at the MOC – Event Center Messe München on September 16 and 17. The organisers provide support for exhibitors and visitors through their contact channels and facilities at the venue.
Sectors and exhibitor profile
The event targets convenience retail, the beverage sector and professionals in hospitality and catering. In practice attendees will find beverage manufacturers, regional distributors, convenience chains and suppliers specialized in assortments for horeca. The format is aimed at purchasing managers, store managers and product managers who make decisions about SKUs and assortments.
Newcomer Area and market signals
The Newcomer Area appears as a specific zone for startups and launches that focus on origin, regionality and product identity. There the pulse of consumption trends oriented toward young audiences and gourmet niches emerges. For buyers it is an opportunity to identify differentiation proposals compared to the assortment of big retail.
Commercial prospecting and work agenda
Planning prospecting requires prioritizing objectives and turning time into measurable actions. Before arriving it’s advisable to review the list of exhibitors and select by product category and distribution channel. Organize itineraries by hall to limit movement and set clear meetings with purchasing or testing objectives.
When interacting with exhibitors prioritize questions about supply capacity, commercial terms and margins applicable to the convenience and horeca channels. Record key product data and agreements in digital format to speed up comparison after the fair. The Newcomer Area deserves a visit for its potential to introduce artisan references and regional brands that complement the usual assortment.
Key figures for this edition
Exhibitors 232
Closing and official link
If your goal is to adjust assortments or incorporate new beverages and products for hospitality, focus the visit on specific categories and on suppliers with commercial adaptability. All practical information about tickets, exhibitors and services is on the official website https://www.profachhandel.de
Images
